Brand and Customer Manager - Pulmonary Hypertension (m/f/d) (P3) [R403862]

Brand and Customer Manager – Pulmonary Hypertension (m/f/d)
Our Marketing team are passionate about bringing our medicines and vaccines to our customers around the world. Through digital listening and patient analytics, we are able to understand our customers’ needs and strive to provide solutions to meet them.

For our Swiss subsidiary within the Human Health Division, we are currently looking for a Brand and Customer Manager – Pulmonary Hypertension (m/f/d) (BCM PH).

In this role, you will define and implement the marketing and customer engagement strategy to drive sustainable growth of our Pulmonary Hypertension (PH) portfolio. You will act as a key integrator across functions, ensuring a consistent and impactful customer experience along the PH patient pathway.

You will work closely with Sales, Medical Affairs, Market Access, and Digital & Data Analytics teams to shape and execute an integrated strategy. In addition, you will contribute to advancing our omnichannel engagement model and strengthening our position in this highly specialized disease area.
We are looking for a strategic and innovative thinker who is willing to challenge the status quo and explore new ways of creating value for patients and healthcare professionals. You will play a key role in shaping customer-centric approaches and driving business impact in a complex and evolving environment.

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Your responsibilities

• Analyze the local PH market environment, including epidemiology, treatment landscape, referral pathways and competitive dynamics, to identify commercial opportunities
• Develop and implement the brand and customer engagement strategy for the PH portfolio in Switzerland
• Drive integrated marketing activities (online, offline, and hybrid) aligned with customer needs and channel preferences
• Allocate resources and manage the marketing budget to ensure optimal return on investment and alignment with strategic priorities
• Collaborate closely with cross-functional teams (Sales, Medical, Market Access, Digital) to ensure aligned and impactful execution
• Support the development of account-specific strategies for key PH centers and stakeholders
• Generate actionable customer insights and translate them into meaningful engagement and value creation
• Develop robust forecasts based on a comprehensive understanding of market dynamics, access environment and patient flows
• Optimize customer engagement through data-driven decision making and continuous performance tracking
• Design and execute innovative engagement approaches, including pilot initiatives and scaling of successful models
• Align with Medical Affairs on non-promotional initiatives and ensure a coordinated approach to stakeholder engagement
• Initiate and guide market research activities to deepen understanding of stakeholder needs and identify barriers to optimal patient care
• Maintain close collaboration with field teams and key stakeholders (e.g. PH specialists, cardiologists, pulmonologists and treatment centers)
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Your profile

• Bachelor’s degree required; advanced degree in Life Sciences, Business or Economics preferred
• Fluency in German and English required; French is a plus
• Relevant experience in the pharmaceutical industry in marketing, digital or customer-facing roles
• Strong understanding of specialty care environments; experience in rare diseases or complex treatment pathways is an advantage
• High digital affinity and interest in innovative engagement approaches
• Experience with agile ways of working (e.g. Agile, Scrum)
• Strong analytical skills with the ability to translate data into actionable insights
• Entrepreneurial mindset with a proactive and solution-oriented approach
• Excellent communication and stakeholder management skills
• Ability to work effectively in cross-functional and matrix environments
• Resilience, adaptability, and a strong results orientation
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Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
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The Company
Our Company is a leading biopharmaceutical company employing over 1,000 people in Switzerland at three sites. The company’s headquarters are in Lucerne. At the site in Zurich, the company operates a global innovation and development hub. In addition, we manufacture medicines for global clinical trials and operate a forensic laboratory in Schachen (Canton Lucerne). We conduct around 40 clinical trials annually in Switzerland. The main therapeutic areas include oncology, infectious diseases, cardiovascular and cardiometabolic diseases. We also have a broad portfolio of vaccines for the prevention of diseases in children, adolescents, and adults and we are one of the leading companies in veterinary medicine. Furthermore, we take our responsibility to the local community seriously and have been involved for many years in initiatives such as the «Trendtage Gesundheit Luzern» and the «Alliance Health Competence».
We are proud to be certified as a “Top Employer Switzerland” and “Top Employer Europe” showing the company’s commitment to our employees and the community around us.

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Rösslimatt, Lucerne
One Roof is our new Swiss headquarters in Lucerne designed to bring teams together and make collaboration easier. Across 15,000 m² of modern office space, we unite colleagues from national, regional and global functions within different functions under one roof to strengthen cross‑functional cooperation and a ONE Team culture. The site is centrally located, a short walk from Lucerne train station, supporting sustainable commuting.