Head of Marketing / MTB Lead

• 13 July 2026 • 100% • Indefinite duration • German (Fluent), English (Fluent) • Haldenmattstrasse 3, 6210 Sursee • Log in to see the salary estimate from jobup.ch ## The brand iXS has stood for highly functional protective clothing in the motorcycle and mountain bike sectors since 1979 and is represented worldwide. Numerous awards for innovative product concepts and designs underscore the high quality standard. At the headquarters in Sursee (CH), around 30 employees develop high-quality products that combine maximum safety and performance. We are proud to be the first brand ever to be able to give our customers the promise "100% Airbag Ready" - a milestone in safety technology for motorcycles and a clear commitment to the future of protective clothing. iXS belongs to the Swiss family business hostettler group. For almost 120 years, this company has been active in the fields of motorcycle, bicycle, consumer electronics, garden robots, and automotive. As Head of Marketing & MTB Lead, you are responsible for the strategic and operational further development of MTB marketing and simultaneously lead the entire marketing department for the MTB and Moto sectors. You control go-to-market activities, campaigns, and brand appearances, set clear priorities, and ensure an effective positioning of iXS together with internal and external partners. Your tasks ## • Development and implementation of the marketing strategy for the MTB and Moto sectors • Leadership and further development of the marketing team • Definition of priorities, goals, and KPIs as well as control of the marketing roadmap • Development and implementation of go-to-market strategies, campaigns, product launches, and communication measures • Further development of the brand positioning of iXS in the MTB segment based on market, competitor, and target group analyses • Responsibility for marketing budget, resources, performance, and reporting • Ensuring consistent brand management across all channels and markets • Responsibility for the athlete, ambassador, and creator network as well as for sponsoring, partnerships, events, and community activities • Development of marketing toolkits to support sales, distributors, and retail partners • Identification of new market and growth potentials as well as ensuring a measurable contribution to brand awareness and turnover • Optimization of processes as well as control of external agencies and partners • Close cooperation with Product Management, Sales, E-Commerce, Supply Chain, and management for the successful implementation of the marketing strategy Your profile ## • Completed studies or further training in marketing, communication, business administration, or a comparable qualification • Several years of professional experience in marketing with proven expertise in the bike/MTB sector; experience in the motorcycle, outdoor, or action sports environment is an advantage • Sound experience in the areas of go-to-market, campaign management, content marketing, community and athlete marketing, as well as project management • Several years of leadership or project management experience • Entrepreneurial, hands-on mentality with high implementation strength, decisiveness, and organizational skill • Very good German and English skills in speaking and writing • Confident handling of common marketing, social media, web/e-commerce, and reporting tools; knowledge of ERP, PIM, or MAM systems is an advantage • Willingness to travel as well as flexibility for assignments at events & tradeshows What we offer ## • An innovative company in a future-oriented market environment and palpable team spirit • Attractive workplace in Sursee with free parking possibilities • Promotion of your own further development including support for internal as well as external further training • Above-average paid absence days as well as 16 weeks maternity leave and 3 weeks paternity leave • Flextime model, 5 weeks vacation (from age 50 and/or management function: 6 weeks) and consistently paid public holidays • Possibility of home office and vacation purchase as well as flexible part-time positions • Attractive employee conditions on all products of the hostettler group • Various discounts with partners (insurances, fleet discounts, courses, entrance tickets, etc.). • Versatile events and functions, such as our legendary hoschi-days ## Are you interested? Then we look forward to your online application! #hostettler Application dossiers from recruitment agencies will not be considered. Your contact person: