MICE & Groups Sales Manager M/F/X
- Employment type
- Full-time
- Location
- Montreux
- First posted
• 12 July 2026
• 100%
• Indefinite duration
• Fairmont Le Montreux Palace, Montreux, Switzerland
Company Description
Located on the shores of Lake Geneva and facing magnificent views of the Alps, the Fairmont Le Montreux Palace hotel is a distinguished property, member of the Accor group, of the Fairmont brand, and affiliated with the Swiss Deluxe Hotels. Benefiting from an incomparable global reputation, characterized by 236 luxurious rooms and suites as well as a highly refined gastronomic experience, the Fairmont Le Montreux Palace hotel is truly an enchanting place. Its six restaurants and bars offer a wide selection of delights that will satisfy even the most demanding palates.
The Montreux Jazz Café is the ultimate place to experience the rhythm of the Festival 365 days a year within the magical setting of the Fairmont Le Montreux Palace; the MP-s Bar & Grill is a high-end restaurant with a relaxed atmosphere, specializing in grilled dishes, unparalleled in the region; and the Funky Claude-s Bar is the undisputed place to relax late at night, enjoying an incredible selection of traditional and exclusive cocktails to the rhythm of the city's best live music scene. Fairmont Le Montreux Palace also specializes in hosting conventions, meetings, and seminars. The Fairmont Spa is a 2,000 m² wellness oasis dedicated to fitness, relaxation, and beauty.
Job Description
We are looking for a dynamic and commercially oriented MICE & Groups Sales Manager to join our team at Fairmont Le Montreux Palace, one of Switzerland's most iconic hotels, nestled on the shores of Lake Geneva.
In this role, you will be the primary ambassador of our MICE and group offering in the Swiss domestic market with a strong focus on German-speaking Switzerland, Germany, and Austria. Your deep knowledge of our meeting, incentive, conference, and event facilities, combined with your commercial instinct and relationship expertise, will allow you to build a flourishing portfolio of group and event business.
If you thrive in a luxury environment, have a passion for group and event sales, and excel at connecting organizations with exceptional destination experiences, we invite you to be part of our story.
What you will drive:
• Proactively develop and increase MICE and group business in the Swiss domestic market and German-speaking source markets (DACH region)
• Position Fairmont Le Montreux Palace as the premier destination for corporate meetings, incentive programs, conferences, and social events in Switzerland
• Directly contribute to the growth of group revenue through strategic account development, lead generation, and market penetration
Summary of Responsibilities
Reporting to the Regional Sales & Marketing Director, essential responsibilities and functions include but are not limited to:
Business Development & Market Coverage
• Consistently provide professional, friendly, and engaging service to all internal and external stakeholders
• Proactively prospect, qualify, and develop new MICE and group accounts in the Swiss domestic market, with a primary focus on German-speaking Switzerland (Zurich, Bern, Basel, Lucerne), Germany, and Austria
• Manage and develop a portfolio of key accounts including corporate clients, event agencies, professional conference organizers (PCO), association planners, and incentive agencies
• Identify and cultivate new business opportunities in the Meetings, Incentives, Conferences, and Events (MICE) segments, as well as social groups and leisure programs
• Establish parameters, negotiate rates, and confirm group business via written contracts in accordance with hotel policies
• Plan and execute targeted sales trips, roadshows, and client entertainment activities in key markets
• Participate in trade shows, industry events, and networking forums to increase the hotel's visibility within the German-speaking MICE community
• Conduct regular site inspections and familiarization trips for key accounts and prospects, ensuring a compelling and personalized presentation of the hotel
Revenue Management & Inter-departmental Collaboration
• Drive and ensure the achievement of group and MICE sales targets on a monthly, quarterly, and annual basis
• Collaborate closely with the Revenue Management and Events teams to ensure rate integrity, market positioning, and the smooth handover of confirmed group business
• Partner with the events management team to ensure flawless execution and delivery of confirmed group programs
• Monitor group pace, conversion rates, and lead volumes, adjusting prospecting and sales strategies accordingly
• Prepare weekly, monthly, quarterly, and annual sales reports as required by the Regional Sales & Marketing Director
Account Management & CRM
• Maintain a high level of hotel exposure in the German-speaking MICE and corporate markets
• Maintain and update key accounts, contacts, activity logs, and business details in the hotel's CRM systems
• Respond to all business opportunities and requests for proposals (RFP) within 24 hours, ensuring that proposals are personalized, compelling, and reflect the Fairmont brand
• Conduct regular competitor research and recommend proactive strategies
Automatically translated from the original.
Posted 1 week ago