Senior Digital Analytics Specialist

V-ZUG E-Commerce & Website ### Our E-Commerce & Website team within the Omnichannel department is the heart of our digital presence - and data is our compass. We design and optimize our online channel, make informed decisions based on real insights, and continuously develop our platform. From web analytics infrastructure to management reporting, we ensure that digital growth remains measurable, traceable, and controllable. In doing so, we work closely with Digital Marketing, IT, and external partners - always with the goal that our data is not just correct, but truly makes a difference. What this position offers you ### • You take full ownership of the web analytics infrastructure of one of the best-known Swiss premium brands: GA4, GTM (Web and Server-Side), BigQuery - you don't just configure, control, and develop this infrastructure, you make it a reliable basis for decision-making for the entire company • You ensure that data quality is not a matter of chance: With thoughtful data layer design, systematic event tracking, cross-platform comparison (GA360, Contentsquare, Heap), and consistent quality assurance across multiple properties - B2B, B2C, and International - you create a data basis that everyone can rely on • You tell stories with data that resonate: Your monthly e-commerce reporting is aimed at stakeholders and management - clearly commented, visually prepared in Power BI and Looker Studio, and always with an eye for what really matters • You manage our external analytics agency with foresight: From requirement definition through quality control to acceptance and budget coordination in quarterly reviews - you are the specialist instance that maintains an overview and sets clear guidelines • You introduce compliance not as a burden, but as a quality feature: Cookiebot administration, Consent Mode v2 implementation, and nDSG/GDPR-compliant analytics configuration are, for you, self-evident parts of a cleanly set up analytics world What you bring to the position ### • You have several years of solid experience with GA4 based on the event-based model - you already have a GA4 certification or will obtain it shortly, because quality standards matter to you • You master GTM (Web and Server-Side) as well as BigQuery-SQL at an advanced level - this is not an optional skill, this is your craft that you work with daily • You develop dashboards in Power BI and/or Looker Studio - actively, not passively: You build, you design, you improve • You understand how performance marketing campaigns work: Audiences, Key Events, Conversion Tracking, advanced attribution - you know where the data comes from and what it means • You have experience in multi-territory and multi-language setups and know how to effectively lead external service providers - with clear requirements, consistent QA, and binding acceptance • As a real plus, GA4 360 experience, knowledge in Contentsquare or Heap, or skills in Python or R for data-driven analyses count - whoever brings this can shape even more with us • You work in a structured, independent, and reliable manner - deadlines are not a matter of negotiation for you, and documentation is not an annoying appendage for you, but part of professional work • You communicate proactively and understandably: Preparing complex data topics so that they reach stakeholders - this is a strength that you use consciously • You have completed a degree (FH/Uni or technical college) with a focus on Digital Marketing, Data Science, Business Informatics, or similar - or you have acquired your knowledge through vocational training with several years of web analytics practice. Both count • You are business fluent in German (working language), solid in English for tool interfaces and documentation - French skills are a welcome plus