CRM & Customer Engagement Manager (m/f/d)

• CRM and Customer Engagement role with clear business impact • International retail services company with a strong Swiss market About Our Client ## Our client is an internationally leading company in the health-related retail and service environment. The group combines strong brand awareness, a broad branch network, and direct customer proximity with professional marketing, sales, and customer care structures. The Swiss market is embedded in an international organization with global CRM frameworks, tools, and best practices. At the same time, the local role offers a lot of responsibility in translating these approaches into effective market activities, relevant customer engagement, and measurable commercial success. Job Description ## • Responsibility for the local CRM and Customer Engagement agenda in the Swiss market • Development and implementation of campaigns, customer journeys, and activation initiatives • Translation of customer data, market potentials, and business goals into concrete measures • Increasing conversion, retention, reactivation, repurchases, and Customer Lifetime Value • Segmentation of target groups as well as definition of relevant triggers, messages, and channels • Close cooperation with Marketing, Sales, Retail, Customer Care, Call Center, and global CRM teams • Steering implementation with operational, technical, and data-related interfaces • Analysis of campaign and customer KPIs as well as derivation of concrete recommendations for action • Construction and further development of CRM dashboards, reportings, and performance reviews • Local adaptation of global CRM standards, tools, and best practices The Successful Applicant ## • Experience in CRM, Customer Engagement, Lifecycle Marketing, Market Activation, or Commercial Performance • Good understanding of customer journeys, segmentation, targeting, and campaign management • Ability to connect CRM activities with commercial results such as revenue, conversion, and retention • Experience in a retail, healthcare, consumer services, or branch-based environment is an advantage • Strategic understanding combined with a strong hands-on mentality in implementation • Very good analytical skills and confident handling of data, KPIs, and dashboards • Experience in collaborating with Sales, Retail, Call Center, Marketing, IT/Data, and international stakeholders • Project management strength as well as the ability to manage multiple initiatives in parallel • Strong communication personality with influenceability in a matrix organization • Fluent German and English skills, as well as good French skills (min. B1) and willingness to improve these on the job What's on Offer ## • Responsible CRM role with direct influence on customer growth and commercial performance • Exciting interface between strategy, data, campaigns, sales, retail, and customer care • International organization with global CRM frameworks and local creative freedom • High visibility to local and international marketing and CRM stakeholders • Opportunity to actively further develop customer journeys and achieve measurable business impact • Dynamic environment with a strong focus on implementation, performance, and continuous optimization • Modern way of working with flexible structures and hybrid working possibilities • Long-term development perspective in an internationally growing company Quote job ref JN-082026-7078640 Job Function Marketing & Agency Specialisation CRM Agencies Industry Retail Where Zug Contract Type Permanent Job Reference JN-082026-7078640