Product Lead – Online Shops

Product Lead – Online Shops (Loyalty & Advocacy) Shape the future of E-commerce at Do you want to actively shape and long-term strengthen the relationship between and our customers? Do you think in products instead of projects and want to create experiences that inspire people and achieve measurable business impact? As Product Lead, you are responsible for the areas of Loyalty and Advocacy as well as our Brack App as an independent digital product and central mobile B2C channel. Together with a cross-functional team, you develop the vision, strategy and roadmap for your domains and work closely with the Product Leads of the other customer journey areas to create a seamless shopping experience across our B2C and B2B shops. Product Lead – Online Shops (Loyalty & Advocacy) What awaits you Responsibility for the product strategy and further development of the Loyalty, Customer Advocacy and Brack App areas – in close coordination with Marketing and based on shared company and customer goals. Development and communication of a clear product vision as well as a roadmap with a focus on customer benefit and business impact Discovery of new opportunities and development of solutions together with stakeholders and the development team, from problem definition to actionable solution Identification of customer needs, market potentials and optimization opportunities along the customer journey as well as development of effective solutions Prioritization of initiatives based on customer benefit, business impact, effort and strategic relevance Steering of product decisions based on KPIs, experiments and data Close cooperation with the Product Leads of the other customer journey domains to ensure a seamless shopping experience across our B2C and B2B shops Active stakeholder management between Engineering, UX, Analytics, Marketing and other business areas Work in an autonomous, cross-functional product team with short iterations and fast release cycles What you bring with you Product Management & Leadership Completed studies in Business Informatics, Computer Science, Business Administration or a comparable qualification Several years of experience as a Product Manager or in a comparable role, ideally in E-commerce or a consumer environment Demonstrable experience in the development of digital products with high user reach Experience in Product Discovery, the prioritization of product initiatives as well as data-driven decision-making Experience with outcome-oriented product steering as well as working with OKRs or comparable target systems Experience in the definition and use of KPIs, experiments and A/B tests Strong communication skills as well as very good stakeholder management skills Ability to structure complexity, provide orientation and bring about well-founded product decisions E-Commerce & Customer Experience Passion for excellent digital customer experiences Ideally experience in at least one of the areas of Loyalty, CRM, Mobile Apps, Personalization or Customer Engagement Understanding of customer journeys as well as of the cooperation with UX, Analytics and Engineering Experience in the productive use of modern AI tools and a good understanding of how AI can support the development of digital products Structured, independent and cooperative way of working as well as enjoyment of working in an interdisciplinary product team Are you interested or do you have further questions? Sercan Ugur is happy to assist you with questions. Write an e-mail (<>) About us «Together we shape the commerce of tomorrow» employs around 1300 employees and generates over a billion in turnover. The company exists because one person had the courage to find new ways and walk them. Our success story shows that through every single individual, something big arises together and we love our uniqueness. We set ambitious goals, and it is very important to us that we act responsibly, encourage and challenge each other and enjoy what we do every day. Our hiring process You create your profile in our career portal and apply directly online for the advertised position. You will immediately receive an acknowledgment of receipt and within at most 10 working days you will receive feedback on how to proceed. While you show us your patience, we personally take time to review your application and define the next steps. If your documents are convincing, then we get to know each other with a live video call or in a personal interview. The «match» is mutually confirmed. Then we go into the second round of interviews where you get to know your future workplace and the team. YES – we have decided on each other! The employment contract will be delivered to you digitally and after contract conclusion you will receive access to our internal communication channels and at the same time we prepare your onboarding process. Benefits Discounts: Attractive discounts in the Brack online shop as well as lunch discounts and staff restaurants in Mägenwil and Willisau. Recovery: At least 5 weeks vacation, additionally there is the possibility for vacation purchase and unpaid leave. Development: Internal training in our own Academy as well as financial participation in external further training. Family: 18 weeks paid maternity leave with the possibility of extension and 4 weeks paid paternity leave. Insurance: Extra-mandatory – 100% continued payment of wages as well as full financing of the daily sickness insurance by the employer. Mobility: Free parking spaces, financial participation in public transport and pool vehicle