Channel Manager E-Mailings & Social Media (m/w/d) 80%

MANPOWER AG is specialized in temporary and permanent positions and offers comprehensive personnel services. With locations throughout Switzerland, we support our customers in successfully realizing their orders and projects. For our customer in the Lucerne region, we are looking for a motivated and committed personality as Channel Manager E-Mailings & Social Media (m/w/d) 80%. Shape the digital customer communication of tomorrow. Are you passionate about targeted customer communication, data-based campaigns, and social media? Do you understand how to develop digital channels strategically and at the same time inspire with creative content? Then you are exactly right with us. In this versatile function, you are responsible for the further development of our e-mail marketing and social media activities and make an important contribution to the successful customer approach along the entire Customer Journey. Tasks E-Mail-Marketing & CRM • You are responsible for the strategic, content-related, and operational further development of our e-mailing formats such as newsletters, customer information, invitations, or callback communications. • You coordinate, create, send, and analyze target group-specific campaigns via our CRM system. • As a key user, you continuously develop processes and systems in the area of CRM and e-mail marketing. • Together with various internal departments, you optimize personalized customer approach and strengthen customer loyalty through data-driven communication. Social Media & Content Management • You further develop our social media strategy and coordinate the content on our channels. • You plan and create relevant content, manage our communities, and promote active exchange with our target groups. • As a sparring partner, you advise internal stakeholders on the use and deployment of digital communication channels. Analysis & Optimization • You optimize conversion processes along the Customer Journey and identify potential for performance improvement. • You measure the success of campaigns and channels based on relevant key figures. • You derive well-founded recommendations for action and present meaningful reports and results. What you bring • Completed commercial basic training as well as further training in the field of marketing, online marketing, or digital communication. • Several years of professional experience in e-mail marketing and social media management. • Very good knowledge of CRM systems; experience with Salesforce and/or Pardot is a plus. • In-depth understanding of Customer Experience, Marketing Automation, and digital Customer Journeys. • Enthusiasm for digital communication, customer-centered solutions, and data-driven marketing. • Structured, independent, and reliable working method with high self-initiative. • Distinct communication skills as well as analytical and networked thinking. • Very good German language skills as well as good English language skills in word and writing; French language skills are an advantage. Interested? Then we look forward to your application. If you have any questions, Karin Weimann will be happy to provide you with information under Tel. No. 058 307 23 21