Director of Sales and Marketing Performance M/F

Director of Sales and Marketing Performance M/F Vivara is a Swiss company that brings together several companies active in digital marketing, based in Lausanne. Since its creation, it has built its growth around an original model: bringing together under a single structure entities (BUs) that each maintain their brand identity, their know-how and their operational autonomy, while benefiting from the striking power and resources of a consolidated group. Today, Vivara has 13 commercial entities and nearly 120 employees. The Publication companies produce high value-added information content in two areas: natural health and finance. The Product companies, for their part, transform this proximity to our readers into a lasting relationship, through a range of dietary supplements. It is this complementarity between content and conversion, editorial expertise and commercial performance that makes Vivara unique. This position is created to strengthen it. This diversity is an asset: it allows Vivara to capture opportunities in various markets, while developing synergies between BUs regarding audiences, distribution channels, or commercial practices. We are currently looking for, as part of a new position creation, our future: Director of Sales and Marketing Performance M/F Your role, concretely: As a member of the COMEX (Executive Committee) and the business referent to the Management, you guarantee the marketing and commercial steering of Vivara. Organized and rigorous, you know how to structure organizations, manage strong personalities, maintain schedules, and establish KPIs so that they serve decision-making. You are the marketing/commercial support point for the BUs. You work closely with the publishers to understand their challenges, enhance their performance, and support them where additional support can make a difference: on data analysis, campaign management, or anticipating needs. You structure emailing activity. In consultation with the BUs, you establish a common practice (frequency, segmentation, testing discipline) and a launch cadence that provides visibility to everyone. You also ensure compliance best practices on this channel (consent management, respect for the LPD and GDPR according to the markets addressed). You strengthen lead generation. You support the BUs in their leadgen actions, you share best practices that work from one entity to another, and you ensure that each has the right levers. You promote the voice of the customer. You centralize customer feedback and reviews, you identify trends useful to all BUs, and you support them in implementing relevant corrective actions. You consolidate the reading of sales figures. You build a clear and shared vision of the commercial performance of each BU, to inform Vivara's decisions and enhance the results obtained in the field. You create links between BUs. You identify opportunities for cross-promotion and synergies, and you facilitate connections between entities that have an interest in collaborating. You support the transformation related to artificial intelligence. You identify relevant use cases for the BUs, you test and disseminate best practices, and you help teams integrate these tools into their daily marketing and commercial practices, without waiting for the transformation to impose itself. You anticipate the marketing/commercial recruitment needs of the BUs, in connection with their growth trajectory. Profile sought You have proven experience of at least 10 years in marketing and/or commercial management, ideally acquired in a multi-brand, multi-BU or multi-entity environment; You hold a higher education degree, business school or university equivalent; You have proven experience in team management and a demonstrated ability to unite stakeholders; You master operational-level digital marketing, notably emailing, lead generation and performance analysis; You are comfortable with data analysis and reporting/BI tools; You have a strong appetite for artificial intelligence and its marketing/commercial applications, with the desire to champion this subject with the BUs; Finally, you know how to operate in a multi-entity environment, with various stakeholders. Recruitment process Pre-qualification telephone interview with the Human Resources Department Psychometric evaluation, conducted remotely, allowing for a refined mutual understanding of expectations and the profile In-person interview with the Human Resources Department In-person interview with the President and CEO Video conference interview with one of our Publishers. Why join us A position to be created from A to Z, with the ambition to grow each BU through your action rather than building your own structure, and the opportunity to become a key interlocutor for the Management on Vivara's marketing and commercial issues. jpid132b8c9jm jit0730jm jiy26jm