Digital Marketing & CRM Specialist (80-100%)

• 16 June 2026 • 100% • Indefinite duration • Route de Saint-Cergue 293, 1960 Nyon • Log in to see the salary estimate from jobup.ch ESH Médias is the leading independent press group in French-speaking Switzerland. Every day, more than 200'000 readers trust its reference media: Le Nouvelliste, ArcInfo, La Côte and other local regional titles. In print, online and on mobile, they accompany them to understand their region, discover what drives it and participate in its life. At a time when media is undergoing the deepest transformation in its history, the 450 employees of ESH Médias are imagining new editorial, digital and relational experiences. The group is also diversifying its activities in radio, out-of-home advertising and communication. The recent success of Le Nord Vaudois, which won over more than 6'000 subscribers in six months, illustrates this dynamic. ESH Médias thus builds useful, innovative local media that are deeply rooted in their territories. At ESH Médias, you will contribute to reinventing regional media alongside committed teams, with a concrete impact on the lives of hundreds of thousands of people. To develop our audiences, strengthen the engagement of our subscribers and imagine the reader journeys of tomorrow, we are looking for our future: Digital Marketing & CRM Specialist (80-100%) How you will contribute to our success: This dual-role position (strategic (30%) and operational (70%)) reports directly to the Reader Market Manager. You will play a key role in enriching our CRM, our digital journeys and our marketing campaigns. You will be responsible for their operational implementation, optimization and performance. Your role: • Contribute to the digital marketing strategy of the Reader Market and ensure its execution; • Identify and test new levers, tools (including AI) and methods to improve acquisition, conversion and loyalty; • Design, implement and optimize multi-channel acquisition and loyalty campaigns (emailing, Google, Social ads, web personalization, landing pages etc.); • Implement targeted remarketing campaigns and optimize tactics to generate subscriptions; • Optimize the prospect and customer journey towards our sites and applications (paywalls, conversion tunnels, onboarding) to facilitate conversion and retention; • Collaborate with the Digital Department to evolve our digital media to meet the future uses of our readers; • Ensure data quality. Import and exploit prospect and customer data (segmentation, scoring, behaviors) in the CRM and associated tools; • Be the business expert for the Reader Market on customer relationship management tools and bring ideas to evolve them, in coordination with the Digital Department and the Customer Service; • Participate in and support other strategic retention projects. This position is for you if: • You have a higher education degree in marketing (university, HES, federal diploma or equivalent training) as well as proven experience in digital marketing; • You have a taste for results and understand how digital marketing contributes to acquisition, loyalty and subscription growth; • Tools, data and customer journeys passion you: you like to understand how they work, set them up and evolve them to meet business needs. Comfortable with tools such as Touchdown, GA4, Power BI or Excel, you know how to transform data into concrete actions; • You enjoy working in a small team where everyone contributes directly to results and where ideas are quickly transformed into actions; • You are comfortable in an environment where ideas, autonomy and execution are expected of you. You like to test, measure and continuously improve; • You know the regions covered by our titles well and understand the expectations of their inhabitants; • You are interested in the evolution of media and new digital uses; • You master English at a professional level and are comfortable communicating with international providers; • Good mastery of visual creation tools such as Canva or Adobe Creative Suite is an asset. Ready to start? We are waiting for you as soon as possible Working within the ESH Médias group • 40 hours of weekly work; • Flexible working hours and 30% teleworking; • 5 weeks of vacation, 6 weeks from age 50; • Buy-back of 5 vacation days under preferential conditions; • Support for training and an internal training program; • Advantageous distribution of social insurances for employees; • Extended parental leave; • Free digital subscriptions to our titles. And what if it was you? Send us your application (CV, diplomas and work certificates) by email to the following address: Write an email. Additional information can also be obtained from Jessica Voide, Human Resources Director at 027 329 75 21 *Because every application counts, we are committed to responding to you.*