DTC eCommerce Manager

DTC eCommerce Manager About Poderm Poderm is a leading Swiss dermo-cosmetic brand, specializing in nail and foot care, including its flagship antifungal treatment range. We are developing our direct-to-consumer channel and are looking for a motivated and business-oriented DTC e-commerce expert to take charge of and evolve our Shopify store. The Position We are looking for an operational DTC eCommerce Manager to manage the daily performance, operations, and optimization of [the store]. This role is primarily focused on execution: you will drive our SEO efforts, improve landing pages, launch tests, manage CRM campaigns, and evolve loyalty — not just planning. You will report to the Sr. DTC eCommerce Manager and collaborate closely with the Marketing, Creative, Product Development, Logistics, and Finance teams to drive DTC revenue growth. Key Responsibilities SEO — Visibility Axis ● Drive the SEO strategy from end to end — from site technical health (crawlability, page speed, structured data) to on-page optimization and content strategy — with a clear KPI framework measuring organic traffic, keyword positions, and revenue attributed to organic search. ● Drive content and landing page development to capture high-intent queries (e.g.: "nail fungus treatment", "traitement mycose ongle"), in collaboration with the Regulatory team to ensure content is both optimized and compliant. Site Experience — Conversion Axis ● Execute and continuously improve the site experience, with a focus on conversion. ● Develop and optimize merchandising, including bundles and system sales. ● Develop and execute promotional strategies to stimulate sales, engagement, and loyalty in the D2C channel. ● Collaborate with Agency partners to implement UX and CRO improvements. ● Test and iterate on SEO, landing pages, product detail pages (PDP), and conversion funnels. ● Support A/B testing initiatives focused on CVR, engagement, and average order value (AOV). CRM & Lifecycle — Retention Axis ● Execute and optimize email and SMS campaigns, with a focus on retention and LTV. ● Monitor and optimize existing lifecycle flows (e.g.: welcome, post-purchase, abandoned cart, replenishment) and deploy new ones. ● Deploy CRM content that promotes conversion and repeat purchases. ● Identify opportunities to improve retention, AOV, and customer lifetime value. ● Manage the email process end-to-end, including briefing designers, creative feedback, planning, and deployment. Performance Tracking & Optimization — Data Axis ● Conduct in-depth analyses of business performance, activation results, the competitive landscape, and other relevant data to optimize brand strategy and guide DTC channel planning. ● Track daily and weekly performance on SEO, the site, and CRM. ● Quickly extract insights and translate them into clear next steps and experimentation. ● Maintain dashboards and ensure reporting accuracy across all channels. Cross-functional Execution — Collaboration Axis ● Coordinate creative and marketing teams and external partners to ensure timely delivery of all assets. ● Be the central point of execution for the Site, SEO, and CRM. ● Manage schedules and ensure all campaigns, launches, and promotions run smoothly. ● Support product launches and key brand moments. Skills & Experience ● 4 to 6 years of operational experience on Shopify. ● Strong analytical skills — comfortable with Shopify/GA4 data to identify and prioritize opportunities. ● A keen eye for detail regarding copywriting, design, and merchandising execution. ● Strong mastery of SEO (on-page, technical, and optimization for emerging AI/LLM search). ● Operational knowledge of Google Ads and Meta Ads to collaborate effectively with media agency partners. ● Experience in building and developing CRM and loyalty programs for a premium DTC CPG brand. ● Mastery of Klaviyo. ● Ability to build dashboards on Looker Studio. ● Professional proficiency in English. Key Qualities ● Acute business sense: understands what truly generates revenue and margins. ● Experimentation-oriented: constantly tests, learns, and iterates without over-engineering. ● Entrepreneurial spirit: autonomous, results- and solution-oriented, a strategic thinker who identifies opportunities, prioritizes impact, and acts quickly. ● Obsessed with detail: ensures impeccable execution across all channels. ● Developed aesthetic sense: strong instinct for premium creations in the beauty field. ● Agility: comfortable in dynamic and constantly evolving environments. ● Experience collaborating with senior management (C-Suite) ------------------------------------------------------------ About Poderm Poderm is a leading Swiss dermo-cosmetic brand specialising in nail and foot care solutions, including its flagship fungal nail treatment range. We are growing our direct-to-consumer channel and are looking for a driven, commercially minded DTC e-commerce expert to own and scale our Shopify store. The Role We're looking for a hands-on DTC eCommerce Manager to own the d