Senior DTC eCommerce Manager

Senior DTC eCommerce Manager About Poderm Poderm is a leading Swiss dermo-cosmetic brand, specializing in nail and foot care, notably its flagship range of treatments against nail fungus. We are developing our direct sales channel and are looking for a dynamic and results-oriented e-commerce expert to manage and scale our Shopify store. The Position You will be responsible for the entirety of Poderm's DTC Shopify website: strategy, performance marketing, content, CRM, and P&L. You will work in close collaboration with the product, regulatory affairs, creative teams and our partner agencies in order to offer an optimal online customer experience and generate sustainable revenue growth. Main Responsibilities ● Manage the entire Shopify store process: performance, UX, conversion, and growth ● Manage relationships with agencies for media campaigns on Meta and Google ● Manage email and SMS marketing campaigns via our CRM platform ● Deploy the SEO strategy: technical, on-page, and content-driven organic growth ● Conduct A/B tests and CRO initiatives to continuously improve conversion funnel performance ● Manage the DTC P&L: CAC, LTV, ROAS, and gross margin objectives ● Track KPIs using GA4, Shopify Analytics, and attribution tools ● Oversee content creation: product pages, UGC, and partnerships with influencers ● Ensure the compliance of all digital content with French and European regulations regarding health and cosmetics ● Manage external agencies, freelancers, and internal stakeholders Required Skills & Experience ● 7 to 10 years of experience in DTC e-commerce, ideally in the health, beauty, or dermo-cosmetic sectors ● Proven hands-on expertise in Shopify, including the apps ecosystem (reviews, subscriptions, loyalty, upselling, bundles) ● Strong performance marketing skills — Meta Ads, Google Ads, TikTok Ads ● Proficiency in email and SMS marketing tools (Klaviyo, Omnisend, or equivalent) ● Solid SEO skills — technical, on-page, and content strategy ● CRO expertise — A/B testing, landing page optimization, conversion funnel analysis ● P&L management experience — CAC, LTV, ROAS, gross margin ● Proficiency in analytics tools — GA4, Shopify Analytics, attribution platforms ● Experience managing content creation and partnerships with influencers or KOL ● Bilingual French-English (written and spoken) Profile Sought A results-oriented e-commerce professional who is comfortable with data, possessing sharp Shopify expertise and solid experience in the French health and beauty market. Mastery of both managing paid advertising campaigns and briefing a creative team. Bilingual, autonomous, and passionate about developing a premium DTC brand