CRM & AI Automation Manager (m/f/d) 100%

We are a young, listed Swiss company in the dynamic telecommunications industry that has developed from a start-up into the Swiss market leader with more than 670 employees since 1999. The mobilezone Gruppe is headquartered in the Suurstoffi-Areal in Risch/Rotkreuz and offers products and services revolving around mobile life – from smartphones and accessories to services and offers for business customers. For more information visit

To strengthen our team, we are looking for you as:

CRM & AI Automation Manager (m/f/d) 100%

Your Mission

You design the data- and AI-supported, hyper-personalized customer communication of our brands and ensure that we reach our customers at the right time with the right message via the right channel. To do this, you combine customer understanding, CRM, and technology, translate customer data into relevant target groups, and derive personalized campaigns and concrete recommendations for action from them. Together with IT as well as internal and external partners, you implement these in automated applications and processes. In this way, you create personalized customer experiences, strengthen customer loyalty, and make our marketing measurably more effective and efficient.

Your Main Tasks

• Development of data- and AI-supported marketing and CRM campaigns along the entire customer lifecycle: from the analysis of customer behavior and potential to personalized communication via the appropriate channels
• Analysis of customer, campaign, and transaction data as well as identification of potential for customer loyalty, cross-selling, up-selling, and reactivation. Based on this: definition of target groups, selection logics, and automated marketing measures
• Conception and optimization of automated customer journeys for the mobilezone Gruppe, so that our customers receive the most relevant offers, content, and services at the right time
• Strategic further development of the mobilezone Club with data-based added value for our customers through personalized benefits, offers, and communication measures
• Driving the transformation of our current CRM landscape towards an AI-supported platform for hyper-personalized customer communication and opening up new possibilities for a scalable, data-driven customer approach
• Identification and implementation of AI applications along the entire marketing process: from data analysis and target group formation to content creation and language adaptation to automated campaign control and success measurement
• Responsibility for CRM, automation, and transformation projects in close cooperation with marketing, campaign management, IT, and external technology partners
• Further development of the connection of AI tools, AI agents, and new data sources to our marketing and CRM platforms, so that data, processes, and interfaces are optimally coordinated
• Responsibility for quality and further development of our marketing and customer data as a clean foundation for successful personalization, automation, and AI applications

What you bring with you:

• Completed studies or comparable further training in marketing, CRM, data analytics, business administration, or a related field.
• Experience in CRM, data-based marketing, customer lifecycle management, or marketing automation with a strong understanding of technology.
• Practical experience in the conception and implementation of AI applications or AI-supported workflows, ideally in marketing or customer management.
• Strong understanding of customer data, segmentations, data quality, and target group logics.
• Experience with CRM, data, and automation platforms as well as knowledge in Microsoft Dynamics CE, Databricks, Copilot, Cowork and Copilot Studio.
• Ability to critically review AI results and consider data protection, data quality, and reliable approval processes in implementation.
• Strong analytical skills and the ability to derive concrete recommendations for action for campaigns and customer journeys from data.
• Structured, precise, and independent way of working as well as a good understanding of data protection, opt-ins, and data processes.
• Communicative, hands-on personality with enjoyment in cross-departmental collaboration and the further development of complex CRM topics.

We offer you:

• State-of-the-art infrastructure in a central location (Rotkreuz)
• Hybrid working model with office and home office days
• Appreciative atmosphere with flat hierarchies