CRM, DATA & Automation Specialist - Permanent position

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title: CRM, DATA & Automation Specialist - Permanent position
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CRM, DATA & Automation Specialist - Permanent position
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Recognized and essential for over 40 years, Multi Personnel is an agency specialized in the provision of administrative staff and executives, temporary and permanent, in many economic sectors, such as banking, financial companies, multinationals, NGOs, SMEs and local institutions.

We wish to recruit a CRM, DATA & Automation Specialist – Permanent position

Mission :
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• Manage and evolve Microsoft Dynamics 365 and its ecosystem in order to meet marketing, sales and loyalty needs.
• Define and optimize CRM processes, customer journeys and lifecycles of prospects, members and customers.
• Design workflows, automations and integrations between the CRM, marketing tools, Microsoft Fabric, Dataverse, the website and business applications.
• Guarantee the quality, governance and enhancement of data: segmentation, deduplication, enrichment and exploitation of data.
• Develop dashboards and indicators, analyze journeys and performance and identify levers for improvement.
• Contribute to the generation and qualification of leads and to the improvement of conversion rates.
• Identify and implement use cases related to automation, Microsoft Copilot and generative AI.
• Ensure technological monitoring and be proactive in developing new uses for AI and data.
• Support and train users, ensure a role as an internal expert and promote best practices.
• Collaborate with Customer Marketing, Data and IT teams, in compliance with governance, security and data protection requirements.

Profile :
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• Higher education in marketing, CRM, MarTech or related field (Bachelor HES or equivalent).
• 3 to 5 years of experience in a CRM, marketing automation, data management or process optimization function.
• Very good mastery of Microsoft Dynamics 365 and CRM processes.
• Good knowledge of Power Platform, Power Automate, Power BI, Dataverse and Microsoft Fabric.
• Solid skills in data management, structuring and governance.
• Marked interest in Microsoft Copilot, AI agents and generative AI.
• Analytical, structured and solution-oriented mindset, with a taste for continuous improvement.
• Autonomy, rigor, technological curiosity and sense of service.

Your contact person :
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Your contact for this position is Elodie. With more than 15 years of experience in the field of recruitment, he/she will know how to accompany you, advise you and provide the answer to all your questions concerning the position. This job does not quite correspond to what you are looking for but our values speak to you? Do not hesitate to send us your spontaneous application! We will only respond to applications whose profile corresponds to the requested description.

Multi Personnel (Lausanne), branch of Pemsa SA

• Multi Personnel (Lausanne), branch of Pemsa SA

Rue Saint-Pierre 4
1003 Lausanne

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