Customer Experience & Loyalty Manager (80-100%)

Do you not just want to move customers toward the next purchase, but rather inspire them for our brands in the long term? Do you enjoy working with data and feel like helping to shape a new loyalty program from scratch and making it more than just a classic points system?

Then your next challenge awaits at nishcom AG.

We develop and operate successful niche online shops in the areas of agriculture, equestrian sports, fishing, and hunting and have a customer base that burns for their hobby or profession.

We want to use exactly this passion to create real customer loyalty. To this end, we are currently introducing a new loyalty program. The platform has been chosen; now we want to create something from it that offers added value to our customers, helps us get to know them better, and differentiates our brands from the competition.

• Loyalty Program: You are responsible for our new loyalty program as a whole. From the strategy, roadmap, budget, and business case to the mechanics, benefits, and priorities.
• Rollout & Platform: You manage the introduction via our shops and coordinate internal and external partners. As the central contact person for our loyalty provider, you drive configuration, new functions, and further developments and also implement measures in the system yourself.
• Customer Insights & Personalization: You use loyalty and customer data to better understand our customers and their behavior and, together with the relevant teams, derive targeted activations and personalized measures from it.
• Community & Engagement: You develop ideas, benefits, and formats around the interests and passions of our customers and help shape how lively communities around our brands emerge from this.
• Control via Data: You make the success of the program measurable and use relevant KPIs to evaluate, test, and continuously develop measures.
• Customer Experience: You also keep an eye on the overall experience of our customers. You specifically contribute insights from data, feedback, reviews, and the use of our shops to the responsible teams.
• Several years of experience in loyalty, CRM, customer lifecycle, or customer experience, ideally in e-commerce or retail.
• Experience in building or further developing a loyalty program and a good understanding of how its impact can be measured.
• Confidence in dealing with segmentation, marketing automation, and key figures; you calculate business cases yourself.
• Experience in managing external providers and in collaborating with interdisciplinary teams.
• An independent and hands-on way of working: You make decisions, represent them to management and teams, and implement them.
• Very good German, French is a big plus.
• A connection to agriculture, equestrian sports, fishing, or hunting is also a plus.
• Creative freedom with budget and decision-making authority.
• The chance to actively help shape our new loyalty program and the development of our communities.
• Direct line to the Head of Marketing and short decision-making paths.
• Flexible working hours, home office possibility, and 25 vacation days.
• Attractive staff discounts on our entire range.
• Dogs are welcome in the office.

Sound like you?

Then we look forward to getting to know you and rethinking customer loyalty at nishcom together with you.