Senior Customer Journey & Marketing Automation Manager

Senior Customer Journey & Marketing Automation Manager (w/m/d) The Media & Channel Management (MKM) department of Raiffeisen Schweiz is the competence center for the planning, steering, and optimization of all marketing and communication measures. We are responsible for distribution across all owned and paid channels, continuously develop data-driven and personalized 1:1 marketing, and design the setup and expansion of modern marketing technologies. With a focus on customer benefit, performance, and innovation, we accompany the entire marketing funnel and make a significant contribution to the acquisition, development, and retention of our customers. To strengthen our «Journey & MarTech» team, we are looking for an enthusiastic and performance-oriented personality with a high degree of personal responsibility and several years of experience in the field of Marketing Automation as a Senior Customer Journey & Marketing Automation Manager (w/m/d), starting immediately or by arrangement. The place of work is St. Gallen and/or Zürich-Flughafen (The Circle) with home office possibility. Senior Customer Journey & Marketing Automation Manager (w/m/d) What awaits you? You design, develop, and operate automated, cross-channel customer journeys with a focus on lead generation, lead nurturing, and conversion You configure and test campaign logics, triggers, simple target group selections, and decision paths in our marketing automation platform (BSI) You orchestrate marketing measures across various channels and ensure a consistent, personalized customer experience along the entire journey You work closely with marketing, sales, product management, analytics, and IT and translate functional requirements into effective journeys and automation solutions You define relevant KPIs, analyze campaign and journey performance, derive optimization measures, and continuously develop them through tests and data-based insights As a senior, you actively contribute your experience to the further development of our marketing automation and journey strategy and help shape the construction of our MarTech landscape What do you bring with you? Completed studies (university or university of applied sciences) with a focus on marketing, economics, or a comparable field of study Several years of experience in the field of Marketing Automation, CRM (ideally with BSI, alternatively Salesforce Marketing Cloud, Adobe Campaign, or HubSpot) or data-driven marketing Sound understanding of Customer Lifecycle Management, segmentation, trigger logics, and data-driven campaign management Experience in the conception, implementation, and optimization of automated customer journeys Experience in the financial services environment is an advantage Proficient German with a strong sense of language and good editorial skills; French or Italian are a plus We offer flexible working models The work-life balance of our employees is important to us. Therefore, we create the conditions so that working hours can be designed flexibly – with offers for mobile working, home office, and part-time positions. We maintain a family-like environment The cooperative values are our cornerstones: Together. For each other. They shape our cooperation and our interaction with one another. The "Du" culture creates personal closeness and equality across all functional levels. We live diversity and equal opportunity We promote the different perspectives, experiences, and competencies in our teams. Because this diversity makes us special and contributes decisively to our success. We offer collective profit sharing instead of individual bonuses We put collective performance in the foreground. Therefore, we have collective profit sharing instead of individual bonus payments. This promotes a healthy corporate culture in which higher-level goals are pursued together. We promote personal and professional development Lifelong learning is part of our culture. We create space for individual professional and personal development and support our employees in a targeted manner – with a diverse internal educational offering as well as a cost contribution for external further training. We make "healthy living & working" a program With our holistic offer "healthy living & working", we support our employees in finding and maintaining a healthy balance between professional and private life in the long term. Do you have questions? For content-related questions about the position: Welle Head of Journey & MarTech +41 (71) 4241676 For questions about the application process: Niklas Schranz Head of Employer Branding & Recruiting +41 (71) 4241916 About us jpida95505ejm jit0730jm jiy26jm