Capability Manager - Premium Spirits

Capability Manager - Premium Spirits (m/f/d) In this role, you play a central role in the successful integration and growth of our spirits business within the organization. You are responsible for building strong commercial capabilities, sales competencies, as well as tools and processes to establish a successful spirits business – leveraging our existing sales structure and customer relationships. As a category expert for Sales Capabilities, you work closely with Sales, Trade Marketing, Commercial Excellence and Learning teams. This ensures that our sales teams are well-prepared to sell, implement and further develop the spirits portfolio in all relevant channels. At the same time, you act as an important driver of change and support the transition from a traditionally non-alcoholic organization to a competitive provider in the alcoholic beverages sector. YOUR NEW TASKS: • You develop and implement a comprehensive capability strategy for the spirits category across all sales functions • You define core sales competencies such as category expertise, portfolio selling, premiumization, occasion-based selling and customer value • You develop learning paths, training programs, coaching frameworks and certifications for sales teams • You establish scalable capability models for the long-term growth of the spirits portfolio • You lead the capability workstream for the integration of the acquired spirits business • You translate category expertise into concrete tools, playbooks and implementation standards • You ensure the integration of spirits-specific approaches into existing Commercial Excellence structures • You support onboarding and knowledge transfer between existing spirits teams and broader commercial teams • You build specific sales capabilities for relevant channels (On-Premise, Off-Premise, Modern Trade, Convenience, Wholesale) • You empower teams to identify growth opportunities, optimize assortments and implement category plans • You work together with customer teams to strengthen negotiation, category management and customer loyalty skills • You develop category-specific sales standards and best-practice toolkits • You work closely with Revenue Growth Management and Commercial Excellence teams (Pricing, Promotions, Portfolio optimization) • You promote data-driven sales approaches and use insights to improve productivity and execution • You measure the use of the developed capabilities and drive continuous improvements • You act as a strong ambassador for capability building and transformation • You persuade and influence stakeholders at all levels and ensure organizational readiness • You work with HR and learning teams to integrate spirits competencies into talent development and onboarding • You moderate workshops, leadership sessions and capability formats ARE THESE YOUR SECRET INGREDIENTS? • You have a completed degree (university/FH) or a higher vocational school (HF) • You bring at least 3 years of experience in sales; experience in other commercial functions is an advantage • Ideally, you have a background in Beverage, FMCG, consumer goods or regulated industries • You have experience in building capabilities, in sales transformation or change management initiatives • Experience with acquisitions, category integration or new business fields is a great advantage • Certifications in the field of adult education or sales coaching are a plus • Strong strategic thinking and commercial understanding • Expertise in building sales capabilities • Change management and stakeholder influencing • Good understanding of Commercial Excellence principles • Experience in learning design and training • Pronounced customer and channel understanding • Data-driven decision making • Project and program management • Independent way of working and priority management • Advanced knowledge of Microsoft Office • Fluent German and English • [Incomplete word] is a clear advantage Please apply online and submit your complete application documents including motivation letter and work certificates in a single PDF. We do not accept applications via e-mail. We do not accept dossiers from recruitment agencies for this position. At Coca-Cola HBC we are an inclusive employer that benefits from diversity. This means that our environment offers equal opportunities for all, regardless of race, color, religion, age, disability, sexual orientation or gender identity. Join us and help foster a culture where everyone feels they belong and contributes to our collective success. jpid87c3725jm jit0730jm jiy26jm