CRM Specialist Luxury Automotive Marketing 100% (a)

For our client in the luxury segment, we are looking for an experienced specialist in the field of CRM and marketing who will contribute their expertise in a targeted manner and actively shape the development and expansion of structures. In this newly created function, you will take on a central role surrounding the systematic use of customer data, the management of effective campaigns, and the sustainable expansion of customer relationships.

Tasks

• Taking overall responsibility for CRM with a focus on the establishment, continuous development, and sustainable maintenance of high-quality customer data from a demanding luxury environment
• Ensuring consistent and high-quality data sets through systematic preparation, updating, and meaningful segmentation
• Planning and independent implementation of marketing initiatives with a strong connection to data-based CRM activities
• Development of effective engagement concepts for the targeted retention of existing customers as well as for addressing new target groups
• Evaluation of customer interactions, market movements, and campaign performance to derive concrete optimization steps
• Preparation of relevant key figures and decision-making bases for internal stakeholders
• Active participation in the conception and realization of customer occasions, events, and presentations
• Management and coordination of all measures in the area of direct marketing, email communication, and digital channels
• Ensuring a clear and consistent brand impact across all communication media
• Hub function between marketing, sales, after sales, and external partners
• Support in the operational implementation of strategic marketing topics on a national and international level
• Monitoring the use of resources in marketing as well as controlling the effectiveness of ongoing activities
• Definition and ongoing review of relevant key performance indicators for measuring success
• Identification of starting points for improving the customer experience along all contact points
• Collaboration on processes surrounding lead processing and targeted customer loyalty programs
• Ensuring compliance with regulatory requirements in the handling of customer data and CRM processes

Profile

• Several years of practical experience in a function with a focus on CRM, marketing, or customer management in the luxury segment
• Demonstrable experience in dealing with CRM systems, including their introduction, adaptation, or expansion
• Professional background in an international environment or in a qualitatively demanding service industry
• High degree of independence as well as a structured and conscientious way of working
• Strong understanding of numbers and the ability to use data-based insights in a targeted manner
• Strong communication skills and organizational talent in dealing with various stakeholders
• Strong service orientation and understanding of demanding customer segments
• Very good German and English skills, additional language skills an advantage
• Confident use of common MS Office applications with a focus on Excel and PowerPoint
• Enjoyment in combining analytical thinking with creative marketing approaches

Benefits

• Central role with much individual responsibility in a newly established area of responsibility
• Opportunity to actively shape structures and implement sustainable improvements
• Versatile activity with a combination of concept, analysis, and operational implementation
• Direct cooperation with various departments
• Modern and professional working environment
• Attractive and market-oriented employment conditions
• Clear working hours from Monday to Friday

Contact information

If you have further questions about this job offer (reference: JN -062026-1108713), please contact Dominique Szegö at 058 233 46 79.

Attention: Only applications with a valid residence permit and residence in Switzerland will be considered.

About us

Adecco is the market leader for personnel solutions in Switzerland and worldwide. Every day, our teams in our approximately 50 locations throughout Switzerland ensure the best match between candidates and customers in different professional fields and industries. Adecco Switzerland is a company of the Adecco Group, the world's leading company for talent advisory and solutions. We believe in making everyone fit for the future and employ over 3.5 million people daily. We recruit, develop, and train talent in 60 countries and enable organizations to help shape the future of work. As a Fortune Global 500 company, we lead by example and create shared values that boost the economy and contribute to a better society. The Adecco Group is headquartered in Zurich, Switzerland (ISIN: CH0012138605) and is listed on the SIX Swiss Exchange (ADEN).