Customer Journey Manager for Lead Campaigns

• 29 July 2026 • 100% • Indefinite duration • Bern and Homeoffice The sales management team creates the databases in order to steer sales channels in a targeted manner and identify customer needs at an early stage. Do you manage lead campaigns with passion, know your target groups like the back of your hand, and understand what really matters in sales? ### What you can accomplish • You plan, coordinate, and steer lead campaigns according to defined customer journeys. • You coordinate campaign content, dates, lead attribution, briefings, and operational dependencies with internal stakeholders. • From the idea to implementation to the measurement of success: you keep an eye on your lead campaigns and accompany them through all stages. • You monitor campaign quality, processing speed, data quality, lead status, and feedback from the sales department. • You actively participate in the definition and implementation of functional requirements for CRM and lead management. What characterizes you • a degree in business management, marketing, sales, business informatics, or equivalent practical experience • experience with sales campaigns and lead management or in a similar coordination role • a good understanding of sales processes, customer approach, lead lifecycle, and multi-channel steering • analytical thinking and the pleasure of measuring and improving campaigns and leads based on data • a high capacity for organization and a good sense of priority, timing, feasibility, and impact Your advantages • 40-hour week and flexible hours • teleworking possibilities • 25 days of leave, 30 days from age 50 • 24 and 31 December paid holidays • 15 minutes of paid break in the morning and afternoon • free fruit • varied offer of drinks and meals in the internal cafeteria • modern premises directly at the Wankdorf station in Bern • 300 CHF rail voucher for an annual subscription, a commuter subscription, a general abonnement (GA) or a half-fare PLUS • 2 200 CHF Reka-Pay per year with 20 % discount KPT is one of the ten largest health insurance companies in Switzerland. The satisfaction of our customers is our success.