Senior Content & Media Buyer at 100%
- Employment type
- Full-time
- Location
- Signy
- Company
- Carglass Suisse SA, Rue des Fléchères - CP 254, 1274 Signy
- First posted
Carglass® is the worldwide and in Switzerland market leader in the field of repair and replacement of automotive glass as well as the calibration of driver assistance systems. We make the difference for our customers who need help repairing their vehicle, either in one of our 29 service centers or thanks to our over 50 mobile service units at the customer's home. Carglass® was awarded "Best Employer" by "Great Place to Work" and has a quality management system certified according to ISO 9001:2015.
To strengthen our marketing department in Signy, we are looking for a
Senior Content & Media Buyer (m/f) at 100%
This function plays a key role in the conception, production, and distribution of multichannel media content (TV, radio, digital, social media). This function also manages the purchase and optimization of advertising campaigns to maximize performance and conversion.
Specific tasks of this function include:
Production of media content
Monitoring the creation of TV/radio spots in cooperation with the production agency (script, storyboard, filming, post-production)
Adaptation of content for digital platforms (YouTube, social networks)
Creation of all online communication tools
Management and optimization of media campaigns:
Creation of media plans for each campaign
Selection of suitable advertising formats (TV, radio, digital)
Development and management of Google Ads campaigns (Search, Display) with a search agency
Tracking the distribution of campaigns and ensuring implementation according to briefing
Reporting with the goal of continuous improvement
Analysis of performance in traditional media (GRP, reach, OTS) and on digital platforms (YouTube Analytics, click rate, viewing duration, followers, Google Analytics, etc.)
Proposals for optimizing media impact
SEA: Analysis of performance via Google Analytics and Google Ads to adjust bids and targeting
Observation of YouTube trends and best practices
Your profile:
You have advanced training in marketing and a certification in the field of SEA
You have at least 10 years of experience in the marketing field, ideally with experience in a media agency in the planning of media purchases and the analysis of campaign performance.
You have experience in managing media campaigns (TV, radio, digital) and have a good understanding of formats, channels, and distribution logics.
You are proficient in MS Office package tools.
You have excellent analytical skills and think strategically
You are familiar with managing projects from A to Z, from conception to performance analysis
You can work under pressure and meet deadlines
You are a careful, organized, and creative person
You are a native German speaker and have a very good command of French and English and can write in these three languages.
You communicate very well and are very team-oriented
We offer you: a very interesting activity in a professional and motivated team, an attractive salary and social benefits, as well as a pleasant workplace in a company where above-average performance is the top priority. We also offer the possibility to work in the home office two days per week.
If you recognize yourself in our profile and are interested in a new exciting challenge, send us your complete application to write email (<>). For questions about this position, please contact Géraldine at write email (<>)
Carglass Suisse S.A.
Human Resources
Rue des Fléchères 7A
1274 Signy-Centre jpid9ef588ejm jit0730jm jiy26jm
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Posted yesterday