CRM Manager m/f/d

Ibach/Schwyz, Victorinox AG Organisationseinheit Transformation & Technology

The origins of Victorinox date back to the year 1884, when Karl Elsener founded a knife forge in Central Switzerland and developed the original Swiss Army Knife™. Today, Victorinox is a family-run company in its fourth generation, operating in over 120 countries. In addition to the iconic pocket knives, the portfolio includes high-quality household and professional knives, watches, and luggage. The products embody the brand and ensure that consumers are perfectly prepared for the challenges of everyday life with well-thought-out and masterfully crafted solutions.

Description of tasks

• Conception, implementation and continuous further development of customer loyalty measures as well as community management on the own community platform
• Management of the technical and functional further development of the community platform in cooperation with internal specialist departments, external agencies and super users
• Introduction and continuous further development of customer loyalty measures for registered end consumers (product registration)
• Analysis and optimizations in the area of reviews and NPS as well as creation of regular reportings incl. derivation of concrete measures
• Monitoring and regular exchange with external communities
• Execution of customer data analyses and regular reportings
• Support of the global markets in CRM topics, particularly in the area of community management

Profile

• Completed Bachelor's degree in business administration, marketing, communication or a comparable subject area
• At least 4–5 years of professional experience in marketing, of which at least 2 years in the area of CRM
• Experience in the conception and implementation of measures for customer loyalty and customer development
• Profound experience in dealing with CRM systems ( Salesforce Sales Cloud) and/or community platforms ( Flarum)
• Strong analytical skills as well as a broad and profound understanding of CRM topics
• Very good communication and cooperation skills as well as enjoyment in working with different stakeholders
• Experience with social media and digital marketing channels is an advantage
• Experience in agile implementation projects is a great advantage
• Good knowledge and practical experience in the use of common AI tools, especially to support analyses, content creation and process optimization

Benefits

• Unique, family-like culture with long-term and sustainably oriented corporate management
• Internal course and leisure offers as well as support for external further education
• Modern working time models, such as home office
• Free parking spaces, or commuting allowances for public transport
• Attractive benefits with our pension fund and social insurance

j4id10406666a j4it0939a j4iy26a