Senior Digital Analytics Specialist

Senior Digital Analytics Specialist You work 100%, with at least one day per week on-site in Zug and flexible home office possibilities on the remaining days Senior Digital Analytics Specialist V\-ZUG E\-Commerce \& Website Our E\-Commerce \& Website team within the Omnichannel department is the heart of our digital presence – and data is our compass. We design and optimize our online channel, make informed decisions based on real insights, and continuously develop our platform. From web analytics infrastructure to management reporting, we ensure that digital growth remains measurable, traceable, and controllable. In doing so, we work closely with Digital Marketing, IT, and external partners – always with the goal that our data is not just correct, but truly makes a difference. What the position offers you You take full ownership of the web analytics infrastructure of one of the most well-known premium brands: GA4, GTM (Web and Server-Side), BigQuery – you don't just configure, control, and develop this infrastructure, you make it a reliable basis for decision-making for the entire company You ensure that data quality is not a matter of chance: With thoughtful data layer design, systematic event tracking, cross-platform reconciliation (GA360, Contentsquare, Heap), and consistent quality assurance across multiple properties – B2B, B2C, and International – you create a data base that everyone can rely on You tell stories with data that resonate: Your monthly e-commerce reporting is aimed at stakeholders and management – clearly commented, visually prepared in Power BI and Looker Studio, and always with an eye for what really matters You steer our external analytics agency with foresight: From requirement definition through quality control to acceptance and budget coordination in quarterly reviews – you are the technical authority that maintains the overview and sets clear guidelines You introduce compliance not as a burden, but as a quality feature: Cookiebot administration, Consent Mode v2 implementation, and nDSG/GDPR-compliant analytics configuration are, for you, self-evident parts of a cleanly structured analytics world What you bring to the position You have several years of hands-on experience with GA4 based on the event-based model – you already have a GA4 certification or will obtain it shortly because quality standards matter to you You master GTM (Web and Server-Side) as well as BigQuery-SQL at an advanced level – this is not a "nice-to-have," this is your toolkit that you work with daily You develop dashboards in Power BI and/or Looker Studio – actively, not passively: You build, you design, you improve You understand how performance marketing campaigns work: Audiences, Key Events, Conversion Tracking, advanced attribution – you know where the data comes from and what it means You have experience in multi-territory and multi-language setups and know how to effectively lead external service providers – with clear requirements, consistent QA, and binding acceptance As a real plus, GA4 360 experience, knowledge in Contentsquare or Heap, or skills in R for data-driven analyses count – whoever brings this can shape even more with us You work in a structured, independent, and reliable manner – deadlines are not a matter for negotiation for you, and documentation is not a tedious attachment for you, but part of professional work You communicate proactively and understandably: Preparing complex data topics so that they resonate with stakeholders – this is a strength that you use consciously You have completed a degree (FH/Uni or technical college) with a focus on Digital Marketing, Data Science, Business Informatics, or comparable – or you have gained your knowledge through vocational training with several years of web analytics practice. Both count You communicate in German at a business level (working language), in English solidly for tool interfaces and documentation – Swiss German skills are a welcome plus Not yet convinced? V\-ZUG offers you more than just a job As part of the V\-ZUG family, you benefit from contemporary employment conditions, diverse development opportunities, suitable infrastructure, and numerous offers and services for your personal well-being. What are you waiting for? Geissmann, Talent Acquisition Partner, will be happy to explain details to you. Direct dial . We look forward to your complete application with the following documents: \*CV \*Motivation letter (. 1 page): Show us why you fit exactly at V\-ZUG E\-Commerce – specifically, tailored to us, without clichés \*Project description (. 5 sentences): Describe an analytics project that has shaped you professionally – objective, your contribution, result. Confidential details are left out In the interview, we look forward to further examples from your work as well as a short presentation on-site. All clear? Then apply now! Dossiers from recruitment agencies cannot be considered for this vacancy. Should unsolicited dossiers be submitted nonetheless, we will not pay a recruitment fee. jpidae77453jm jit0832jm jiy26jm