PR & Digital Marketing Specialist (m/f/d), 80-100% - medienjobs.ch

The PR & Digital Marketing Specialist is responsible for the strategic and operational planning of the brand communication for the international eyewear brand Götti Switzerland.
Develops press concepts and ensures continuous and positive media visibility of the brand in all relevant channels.

Main tasks & responsibilities

Public Relations & Brand Communications

• Responsibility for the international PR and communication work of Götti Switzerland
• Building and maintaining long-term relationships with media, journalists, stylists, influencers
• Writing press releases, interviews, brand stories and press kits
• Organization of press events, product presentations and brand activations
• Coordination of media inquiries and sample management
• Monitoring of media coverage as well as reporting of PR activities with Launchmetrics

Digital Marketing

• Planning and implementation of cross-channel marketing campaigns
• Development and implementation of cross-channel campaigns for international markets
• Responsibility for the content calendar as well as the management of our social media channels
• Conception and creation of high-quality content (text, image and video) internally, as well as in cooperation with photographers, creative partners and agencies
• Planning and sending of newsletters as well as marketing automation
• Support for performance marketing measures in cooperation with external agencies

Brand Management & Cooperations

• Ensuring a consistent brand appearance across all touchpoints
• Supporting international sales partners with marketing and communication materials
• Development of POS, campaign and sales documents (e.g. catalogues, video trainings, trainings,-)
• Coordination of external creative partners such as photographers, graphic designers and agencies

Requirements

• Completed studies or further education in the field of marketing, communication, PR, digital media or comparable qualification
• At least 3-5 years of professional experience in PR, communication or digital marketing, ideally in the lifestyle and design sector
• Strong sense for brand management, design and visual communication
• Confident handling of social media platforms and CMS systems (Meta Business Suite, Mailchimp,-)
• Experience with Adobe Creative Cloud is an advantage
• Very good German and English skills in spoken and written form
• Organizational talent, creativity and hands-on mentality