Manager Social Media (m/f/d)

Development and implementation of the social media strategy (Instagram, TikTok, Pinterest etc.) Planning, production and publication of content (including User Generated Content) Appearing in front of the camera as well as development of authentic content Building and active management of a community including daily interaction Development of formats for long-term brand loyalty Analysis of social, fashion and lifestyle trends and rapid translation into relevant content Close cooperation with the Creative, Performance and D2C departments Successfully completed studies in the field of Media, Marketing or Communication or a comparable training Experience in social media management, ideally in the environment of fashion and lifestyle D2C brands Confident understanding of common social media platforms, their mechanics as well as relevant KPIs Strong sense for storytelling and the use of User Generated Content (UGC) for authentic brand staging Willingness for active content production, including appearing in front of the camera Basic understanding of e-commerce as well as the connections between content, conversion and performance Independent, implementation-strong way of working with a focus on speed and pragmatic implementation instead of perfection Understanding of the interplay between Brand Building, Community Management and Performance Marketing Experience in handling content in commercial contexts, e.g. as a basis for Paid Social Advertising Do you want to become part of our team? As of 01.11. we are looking for support at our location in Freiburg and look forward to getting to know you. Please apply via our online application form stating your earliest possible starting date and your salary expectations. We look forward to your application. Most shoes are thought about wrongly. Groundies does it differently. We develop shoes that feel natural, look good and do not restrict the body. With this, we touch a nerve: people want to move freely without compromise. What was a niche for a long time is currently becoming mainstream. And we are one of the brands that define this category. Groundies is not a classic shoe manufacturer. Groundies is a new way of thinking about how movement should feel. And that is exactly why we are building a team that wants to shape things and is ready to redefine the status quo of the shoe industry.