Marketing Assistant (m/f) 10%-20%

Marketing Manager Digital & Web (m/f/d) Department: Marketing & Corporate Development Workload: 10–20 % Location: by arrangement Reports to: Management 2. Objective of the position The Marketing Manager Digital & Web is responsible for the professional digital market presence of the corporate group and its brands. The objective of the position is to sustainably increase awareness, reach, and new customer acquisition through professional online marketing, modern websites, targeted campaigns, and high-quality content. The position combines marketing, creativity, and technical implementation. The job holder should not only be able to plan marketing measures but also to implement them operationally and independently. 3. Main tasks Online Marketing • Development and implementation of the online marketing strategy • Planning and execution of digital marketing campaigns • Support and further development of social media channels • Creation and publication of social media posts • Building and management of LinkedIn, Meta, and Google campaigns • Search engine marketing (SEA / Google Ads) • Search engine optimization (SEO) • Development of landing pages for campaigns and services • Planning and execution of newsletter and email marketing • Development of digital measures for lead and new customer acquisition • Analysis and continuous optimization of marketing activities Website Creation & Support • Independent creation and support of professional corporate websites for the entire corporate group • Design and construction of landing pages • Maintenance and further development of existing websites • Implementation of new content, pages, and functions • Ensuring a professional presentation on desktop, tablet, and smartphone • Optimization of usability and customer journey • Technical and content-related SEO optimization • Integration of contact forms and lead functions • Support of CMS systems, especially WordPress or comparable solutions • Coordination with external IT, hosting, or web development partners if required Content & Corporate Design • Creation of texts for websites, social media, and marketing campaigns • Creation and editing of images and graphics • Development of advertising materials, presentations, flyers, and digital sales documents • Creation of social media content • Support with photo and video content • Ensuring a uniform corporate design • Further development of the visual brand identity Lead Generation & Sales • Development of online campaigns for new customer acquisition • Building digital lead funnels • Development of target group-specific landing pages • Support of sales with digital sales documents • Building and optimization of the customer journey • Recording and forwarding of leads to sales • Analysis of the conversion rate and optimization of campaigns Requirements Professional requirements • Education or further training in the field of marketing, online marketing, communication, mediamatics, web design, or comparable qualification • Very good knowledge of digital marketing • Experience in the creation and support of websites • Good knowledge of WordPress or comparable CMS systems • Knowledge of SEO and SEA • Experience with Google Ads and Google Analytics is an advantage • Experience with LinkedIn, Instagram, Facebook, and other social media platforms • Knowledge of graphic programs such as Adobe Creative Cloud or Canva • Basic knowledge of HTML/CSS is an advantage, partly with WIX • Experience with CRM, newsletter, or marketing automation systems is an advantage • Experience in using AI tools for marketing, content, and design is an advantage Personal requirements We are looking for a personality who thinks creatively and works with strong implementation skills. Specifically expected are: • independent and structured way of working • high awareness of quality • creativity and a good sense for modern design • entrepreneurial thinking • strong digital affinity • initiative and sense of responsibility • ability to manage multiple projects and brands simultaneously • interest in new technologies and AI • understanding of sales and customer acquisition • solution-oriented and pragmatic way of working Responsibility The job holder independently takes responsibility within the defined marketing strategy for: Online Marketing → Website → Content → Campaigns → Lead Generation → Analysis → Optimization Thus, the position is not exclusively a classic marketing function, but a central interface between marketing, digitalization, brand development, and sales. Perspective of the position The position is intended to evolve with the growth of the company. Depending on performance and experience, further development is possible, for example, towards Head of Marketing / Manager Marketing & Communication Target is the long-term development of a professional, largely internally controlled digital marketing that makes a measurable contribution to company growth and new customer acquisition.