Head of Marketing Real Estate (w/m/d)

At Andermatt Swiss Alps, we are shaping the future of alpine living. As Head of Marketing Real Estate, you will be responsible for the marketing strategy for one of the most ambitious alpine destinations in Europe. In close collaboration with the CEO Real Estate, you will shape the positioning of our brand, increase demand for our real estate offering, and make a significant contribution to the commercial success of our portfolio. We are looking for an entrepreneurially thinking and commercially oriented leader who combines strategic foresight, creativity, and implementation strength to promote sustainable growth and actively shape the development of our destination. This is what you can achieve: • Further development of the ASA Ownership Proposition, community positioning, and owner experience based on market, customer, and performance data • Overall responsibility for marketing new real estate developments from positioning, target group and buyer segmentation to branding and marketing materials to successful market launch • Expansion of ASA Real Estate's brand, CRM, and customer intelligence capabilities to increase demand, conversion, and customer loyalty • Leadership of the marketing team as well as external agencies and specialist partners; definition and control of clear performance indicators and active contribution to the further development of the overarching real estate strategy • Responsibility for the marketing strategy and marketing budget of Real Estate as well as the development of a qualified and internationally oriented demand pipeline • Ensuring the coordination of product, pricing, and market positioning with the Sales and Development departments and further development of a relationship-oriented approach in buyer qualification This is what you bring: • Several years of management experience in marketing, ideally in the areas of real estate, vacation and resort developments, branded residences, hospitality, luxury goods, or a comparable premium segment • Proven successes in building and developing brands, generating demand, and successfully marketing high-quality products for international and HNW-/UHNW target groups • In-depth expertise in the areas of customer insights, CRM, target group segmentation, and brand positioning with the ability to translate data-based findings into sustainable business successes • Entrepreneurially thinking and commercially oriented leader with a pronounced strategic understanding and the ability to effectively connect brand, product, and customer experience across different stakeholder groups • Experience in managing and controlling substantial marketing budgets as well as in leading agencies, external partners, and interdisciplinary teams • Very good English language skills in writing and speaking (at least level B2); German language skills are an advantage