Advertising, Media and Strategic Marketing Manager 100%

Job Description This position contributes to defining and expressing the EFG brand through advertising and media. It ensures that marketing initiatives across regions and channels form a coherent, recognizable presence. Through structure, coordination, and monitoring of central marketing initiatives, the role helps translate strategic priorities into visible market activities and supports the long-term positioning and growth ambitions of the bank. Main Tasks Development and implementation of advertising campaigns that are in line with business objectives, brand positioning, and marketing goals, and ensuring high-quality asset creation across all media channels (print, POS, OOH, social media, website). End-to-end campaign planning, including provision of high-quality assets, scheduling, budget control, and coordination of all stakeholders (e.g., legal, etc.) to ensure efficient implementation. Tracking of advertising and media strategy in various markets, monitoring campaign performance, and optimizing both media effectiveness and creative impact. Close collaboration with the Head of Corporate Marketing, Brand Manager, Digital Team, and international stakeholders to ensure that campaigns are in line with brand strategy, strategic marketing priorities, and regional business needs. Close collaboration with content owners across the bank to leverage existing expertise and stories that support the brand narrative. Management and coordination of external partners (creative agencies, photographers, media agencies, publishers, production teams, etc.) and ensuring smooth collaboration, clear deliverables, and adherence to project milestones. Building campaign toolkits, governance structures, and implementation guidelines to enable consistent implementation across regions, channels, and touchpoints, while effectively coordinating with international teams. Coordination of international marketing initiatives across various regions, taking into account local market needs while maintaining consistency with global brand standards, messages, and implementation frameworks. Leading and/or supporting marketing projects from initialization to implementation, ensuring clear goals and alignment across geographies and priorities. Building and managing event and project tracking and reporting to ensure transparency over deliverables, improve decision-making, and planning. Observing competitors, customer insights, and market trends in the finance and luxury goods industry to derive actionable recommendations, strengthen strategic marketing decisions, and continuously optimize brand performance. Skills and Experience At least 7 years of experience in advertising, media, campaign development, and/or strategic marketing functions or similar roles – ideally in the finance industry or with premium/luxury brands. Proven expertise in advertising and media with a track record of success in campaign development, creative implementation, media planning, and performance monitoring across multiple channels. Solid project management experience in strategic marketing, with the ability to lead cross-functional projects end-to-end, manage timelines and budgets, and ensure high-quality implementation across multiple parallel workstreams. Proven experience in international companies; ability to work effectively across regions and balance global brand standards with local market needs. Strong stakeholder management skills, with experience in coordinating internal functions, navigating an international organization, and dealing with external partners such as agencies, media partners, and specialized service providers. Strategic, yet hands-on personality with strong ownership, high attention to detail, and a collaborative, agile mindset; resilient and secure in dealing with pressure in a dynamic, international environment. Fluent English skills are mandatory; German is welcome, additional languages are an advantage.