Head of Sports 100% - Marketing

Build the future of sports with El Tony Mate. Join the team behind one of Switzerland's fastest-growing beverage brands. For us, sport is much more than pure sponsoring. We want to build communities that help shape sports culture and be present where people are active! As Head of Sports, you will strategically further develop our sports ecosystem - nationally and internationally. You recognize opportunities before others see them, build strong partnerships, and create platforms that allow athletes to grow with our brand. In doing so, you lead our sports team and, together with our Sports Specialist & Athlete Manager, bring strategy and implementation together. What you'll own Sports Strategy & Development You develop and are responsible for the national and international sports strategy of El Tony Mate and implement it together with the team. You identify new growth fields, relevant sports, and communities. You develop our long-term sports roadmap and set strategic priorities. You design new platforms, initiatives, and formats that strengthen the brand in the long term. As part of a small team, you also help out operationally and implement ideas. Partnerships & Sports Ecosystem You build strategic partnerships, implement them, and develop them further in the long term. You maintain and expand our network in the national and international sports world. You recognize new opportunities, assess their potential, and prioritize investments. You continuously develop our sports ecosystem. Leadership You lead our Sports Specialist & Athlete Manager. You create an environment that promotes individual responsibility, further development, and high performance. You are a sparring partner for strategic and operational questions. Athlete Framework You strategically further develop our athlete program. The operational cooperation and activation of our athletes lies with the Sports Specialist & Athlete Manager. Budget & Performance You are responsible for the strategic budget planning in the sports area. You prioritize investments where they achieve the greatest impact. You define KPIs, measure the success of our activities, and derive concrete measures for the next projects from them. What you bring You bring several years of experience in sports marketing and sports business. You have already built platforms, partnerships, communities, and activations that have a sustainable impact. You think strategically, but you also enjoy rolling up your sleeves and helping out. You take responsibility, make decisions, and drive topics to the goal with drive. You know how to lead people, inspire them, and move forward together. You move confidently in the sports world and bring a strong network with you. You have a sense for brands, communities, and sports culture - and recognize opportunities before they become mainstream. You work in a structured manner, maintain an overview even in a dynamic environment, and set the right priorities. You communicate at eye level - fluently in German as well as in English. Nice to have Experience in international sports markets. Experience in the FMCG, beverage, or consumer brand environment. A network in the areas of endurance, outdoor, or action sports. What you'll get The opportunity to take off with a young, motivated team and pass on your knowledge. In addition, there are benefits such as home office, flexible working hours, financial contributions, and more. And the best part: Free Mate - as much as you want! Sounds like your vibe? Are you motivated, ready to give your full commitment, and to actively be part of the further buildup of «El Tony Mate»? Then Franzi & the team are looking forward to getting to know you.