PR & Social Media Project Leader Swiss Market 100%

• 19 October 2026
• 100%
• Indefinite duration
• Nicolas G. Hayek Strasse 1 CH, 2502 Biel/Bienne
• Log in to see the salary estimation from jobup.ch

Company Introduction

At Swatch, we thrive on surprise. Whether it is with our collections, action sports, or artistic collaborations, we do not stay within the lines. We are here to shake things up with our striking designs, which always reflect the spirit of the times while inevitably attracting attention. This is what we do best, and it is what we have been doing since 1983.

Our team is a collective of enthusiasts, based in Switzerland and present throughout the world. We are visionaries and revolutionaries - true to ourselves and unafraid to do things differently. Together, we are here to make the world a little more colorful and exciting by embracing novelty and audacity. One could even say we are more than just a watch company.

Are you part of us? Join our team.

To strengthen the advertising team at the Swatch headquarters in Bienne, Switzerland, we are currently looking for a:

PR & Social Media Project Leader Swiss Market 100% (m/f)

Job Description

• Develop and implement local PR, influencer, and social media activities in accordance with global communication objectives to strengthen the visibility and cultural relevance of Swatch in Switzerland.
• Establish and maintain strong relationships with journalists, media partners, influencers, and content creators.
• Act as the primary media contact for the market, managing all media inquiries, interview requests, product loans, and press relations activities.
• Identify storytelling opportunities and generate earned media coverage around product launches, collaborations, events, and brand initiatives.
• Manage influencer partnerships from identification and briefing to execution and performance reporting.
• Create, adapt, and coordinate engaging content for local social media channels in accordance with global brand guidelines.
• Plan and execute media events and influencer activations.
• Monitor media, consumer, and social media trends, translating insights into communication opportunities.
• Collaborate closely with internal stakeholders, external partners, and international teams to ensure consistent and impactful communication.
• Manage the allocated budget and report on business impact/ROI.

Profile

• Bachelor or master in communication, marketing, or a related discipline.
• 3 to 5 years of experience in PR or external communication, ideally in an agency and/or with consumer brands.

Required Skills

• Proven success in pitching and placing stories with top-tier media.
• Extensive network within Swiss media and the influencer landscape, with a passion for trends, storytelling, and brand development.
• Strong networking skills, with a passion for building authentic relationships with journalists, influencers, and industry partners, and representing the brand confidently online and in person.
• Ability to work effectively in an extremely fast-paced environment with a high volume of projects and short deadlines.
• Ability to manage multiple projects, coordination with various internal and external departments, with the flexibility to re-prioritize if necessary, keeping timing, quality, and budget in mind while driving projects forward pragmatically.
• Great attention to detail combined with an organized, reliable, flexible, and team-oriented mindset.

Languages

• Native German (Swiss German preferred) with excellent writing and communication skills; fluent French and good English. Italian is a plus.

Workplace

Your new employer:

At Swatch, we do not do boring. We thrive on innovation and infuse our pioneering and adventurous spirit into everything we do. As such, we operate in a dynamic and fast-paced environment that values creativity, teamwork, and openness. We want our employees to feel inspired to bring their best and their authenticity to work and actively seek to create an environment that prioritizes diversity, equity, and inclusion, where everyone feels heard and appreciated.

We firmly believe that happy and healthy employees are the key to success. That is why we offer attractive benefits including:

Work and Leave:

• 40 flexible working hours per week
• 25 to 30 days of annual leave

Health Insurance / Pension Fund:

• Contribution to health insurance costs
• First-class pension fund

Maternity/Paternity:

• Extended maternity leave
• Family allowances beyond legal requirements

Continuing Education:

• Training and development plan
• Paid language courses

Mobility:

• Unique and modern buildings as well as outdoor facilities
• Convenient location and access by public transport
• Free underground parking and access to bike sharing

Catering:

• Subsidized on-site canteen and food trucks
• Free coffee and tea

Other:

• Product discounts
• Wellness benefits and fitness programs
• Fun corporate events

Contact Person

If this stimulating opportunity matches your profile and expectations, please click the APPLY link to send us your CV in English or German as well as your work certificates.

SWATCH Ltd.

Human Resources

Nicolas G. Hayek Strasse 1

CH - 2502 Bienne