Digital Marketing Brand Manager

Company Description Digital Marketing Brand Mana Digital Marketing Brand Manager Company Description Digital Marketing Brand Manager \- CDI \- Position based in Genève Do you love building ambitious digital strategies, driving high-potential brands, and transforming data into concrete growth? We are currently supporting a Swiss company, active on several international markets, in the recruitment of its future Digital Marketing Brand Manager. Based in Genève, this company operates in a dynamic, multicultural environment resolutely focused on digital innovation. It is today looking for a profile capable of driving high-performance marketing strategies and actively contributing to the development of several digital brands internationally. Job Description As a Digital Marketing Brand Manager, you will take responsibility for the development, performance, and influence of several digital brands. As a true conductor, you will drive marketing strategies, coordinate business teams, and continuously optimize acquisition, conversion, and loyalty performance. Your missions Define and drive the marketing strategy of the brands \- Build growth strategies with management and the Brand Owners \- Identify development levers: new markets, new offers, business optimizations \- Define action plans oriented towards performance and profitability \- Monitor results and adjust priorities using a data-driven approach Optimize digital and commercial performance \- Drive multi-channel marketing campaigns: acquisition, CRM, loyalty, e-commerce\- \- Analyze KPIs and quickly identify optimization opportunities \- Design and monitor testing strategies (A/B testing, personalization, segmentation) \- Integrate automation tools and AI solutions to improve performance and customer experience \- Optimize user journeys and conversion across all digital touchpoints Coordinate cross-functional marketing projects \- Define project roadmaps with marketing and product teams \- Coordinate different business areas: copywriting, design, IT, CRM, translation, data\- \- Guarantee the quality of deliverables and respect for deadlines \- Ensure post-launch follow-up and capitalize on campaign learnings Profile sought \-Minimum 5 years of experience in a similar position in B2C digital marketing \-Higher education in marketing, communication, business or data \-Strong performance culture and results orientation \-Excellent mastery of analysis and reporting tools: advanced Excel (TCD, Power Query\-), Power BI, Google Analytics 4 \-Mastery of CRM, emailing and marketing automation tools: Adobe Campaign, Mautic, Mailchimp \-Experience with A/B testing and optimization tools: Adobe Target, AB Tasty, Convertize, Google Optimize \-Good mastery of CMS: WordPress, Drupal, Shopify \-Concrete knowledge of the uses of AI applied to marketing: content generation, marketing automation, advanced segmentation and personalization, campaign optimization \-Excellent organizational and prioritization skills .Analytical mind, autonomy and ability to evolve in a dynamic and multicultural environment Nice-to-have .Experience in digital acquisition (SEA, SEO, Social Ads, programmatic) .Good understanding of international and multilingual SEO challenges .Experience with Salesforce, HubSpot or advanced CRM .Product sensitivity and customer experience What our client offers 🚀The opportunity to actively contribute to the growth of international brands 🚀 A strategic position with a real business impact 🚀 A stimulating environment where innovation and performance go hand in hand 🚀 Evolution perspectives in a rapidly developing structure 🚀 A company culture that values autonomy, collaboration and initiative 🚀 A healthy work balance in a demanding but human professional setting Interested? Please send your application! #LI-VI1 jpidf94a4a2jm jpit0834jm jpiy26jm