Customer Journey Automation Manager (80-100 %)

• 01 October 2026
• 80 - 100%
• Indefinite duration
• Olten

Flexibility, freedom of creation, creativity, interdisciplinarity - this is how we work ##

Customer Journey Automation Manager (80-100 %) #

Haute école de gestion FHNW, Services ##

Your tasks:

In this versatile role, you will design and optimize data-driven customer journeys and contribute significantly to digital communication with the university's customers.

• Design, implementation, and continuous development of automated customer journeys for marketing, communication, acquisition, and event processes
• Creation, maintenance, and optimization of segmentations, automations, email campaigns, forms, and triggers
• Translation of business requirements, objectives, and indicators into actionable customer journeys, automation solutions, measurement points, and reporting requirements
• Analysis of effectiveness, support of tests, as well as deduction, implementation, and monitoring of the success of optimization measures
• Participation in the development of CRM processes as well as the elaboration of decision-making bases and recommendations for action
• Close collaboration with specialized departments, the CRM team, direct marketing, and event management to ensure an efficient customer experience

Your profile:

You possess in-depth knowledge of marketing automation and CRM as well as the ability to translate data-driven insights into effective communication and automation solutions.

• University degree in marketing, communication, business administration, business informatics, or a comparable field
• Several years of experience in marketing automation, CRM marketing, digital marketing, customer experience, or a similar environment
• Solid knowledge in customer journey management, segmentation, digital customer communication, and data-driven marketing
• Experience in analyzing, optimizing, and measuring the success of automated communication and customer processes
• Analytical, structured, and autonomous working method as well as strong communication and cooperation skills
• Experience with marketing automation and CRM solutions, ideally Microsoft Dynamics 365 Customer Insights, as well as knowledge of reporting and analysis tools is an advantage

The combination of teaching, research, and practice is our passion. Our Haute école de gestion FHNW cultivates and utilizes the richness of the diversity of its employees. Our ambition is to learn every day in a connected and dynamic world in order to train the innovative and responsible leaders of tomorrow. We live an appreciative, practical, and internationally oriented culture.

Will you soon be part of our team? We look forward to receiving your application.

www.fhnw.ch/de/wirtschaft