Senior DTC eCommerce Manager

• 03 août 2026 • 80 - 100% • Indeterminate duration • English (Fluent), French (Native language) • Chemin du Pré-Fleuri 1-3, 1228 Plan-les-Ouates • Log in to see the salary estimation from jobup.ch About Poderm Poderm is a leading Swiss dermo-cosmetic brand, specializing in nail and foot care, notably its flagship range of treatments against nail fungus. We are developing our direct sales channel and are looking for a dynamic and results-oriented e-commerce expert to manage and grow our Shopify store. The Position You will be responsible for the entirety of Poderm's DTC Shopify website: strategy, performance marketing, content, CRM and profit and loss. You will work in close collaboration with the product, regulatory affairs, creative teams and our partner agencies in order to offer an optimal online customer experience and generate sustainable revenue growth. Main Responsibilities • Manage the entire Shopify store process: performance, UX, conversion and growth • Manage relationships with agencies for media campaigns on Meta and Google • Manage email and SMS marketing campaigns via our CRM platform • Deploy the SEO strategy: technical, on-page and content-driven organic growth • Conduct A/B tests and CRO initiatives to continuously improve conversion funnel performance • Manage the DTC P&L: CAC, LTV, ROAS and gross margin objectives • Track KPIs using GA4, Shopify Analytics and attribution tools • Supervise content creation: product pages, UGC and influencer partnerships • Ensure compliance of all digital content with French and European health and cosmetic regulations • Manage external agencies, freelancers and internal stakeholders Required Skills & Experience • 7 to 10 years of experience in DTC e-commerce, ideally in the health, beauty or dermo-cosmetic sectors • Proven hands-on expertise in Shopify, including the application ecosystem (reviews, subscriptions, loyalty, upsells, bundles) • Strong performance marketing skills - Meta Ads, Google Ads, TikTok Ads • Proficiency in email and SMS marketing tools (Klaviyo, Omnisend or equivalent) • Strong SEO skills - technical, on-page and content strategy • CRO expertise - A/B testing, landing page optimization, conversion funnel analysis • Experience in P&L management - CAC, LTV, ROAS, gross margin • Mastery of analytical tools - GA4, Shopify Analytics, attribution platforms • Experience in managing content creation and partnerships with influencers or KOL • Bilingual French-English (written and oral) Profile Sought An e-commerce professional, results-oriented and comfortable with data, possessing sharp Shopify expertise and solid experience in the French health and beauty market. Masterful in both managing paid advertising campaigns and briefing a creative team. Bilingual, autonomous and passionate about developing a premium DTC brand