Social Media Specialist

Patek Philippe SA Genève Social Media Specialist (M/F) Patek Philippe SA Genève Social Media Specialist (M/F) Mission As part of this role, reporting to the Sales and Marketing division, you will actively participate in the implementation of the social media strategy by ensuring the steering, analysis, and optimization of our content performance across different platforms in order to strengthen the visibility, engagement, and influence of our brand. In this capacity, you will participate in the management of local and international projects related to product launches, communication campaigns, and digital activations, while guaranteeing compliance with quality standards, budgets, and deadlines. Responsibilities Ensure the steering and management of the brand's presence on social networks, according to the annual editorial calendar, guaranteeing the monitoring and animation of accounts as well as the analysis and reporting of performance. Optimize the social media editorial strategy by developing creative concepts, innovative formats, and engaging content adapted to the expectations of target audiences. Steer and ensure the monitoring of agencies and external partners by developing briefs and guaranteeing the quality of deliverables according to our guidelines. Manage paid media activations by monitoring and optimizing audience targeting, budgets, and advertising campaign performance. Ensure monitoring of digital trends, social uses, and market best practices in order to identify new opportunities. Profile sought Bachelor's degree in marketing or computer science with a digital/social media specialization, or any other equivalent and relevant degree for the position. Minimum 7 years of experience in a similar role. Previous experience in the luxury industry or within the watchmaking sector desired. Mastery of social media animation and management as well as marketing and communication techniques. Strong creative component and orientation towards analysis/performance. Proficiency in the use of MS Office, Adobe InDesign as well as digital tools (Ad servers, Meta, Social Media, Google Analytics, etc.). French native language, Proficiency level in spoken and written English, any other language is an asset. Interpersonal skills, sense of diplomacy. Team spirit and ability to work cross-functionally. Analytical skills and critical thinking. Ability to communicate in a concise and effective manner. Proactive, autonomy and taking initiative. Ability to coordinate and to unite. Job reference 3697 jpidb89f74fjm jpit0834jm jpiy26jm