Brand Manager at 80-100%

The Alloboissons Group encompasses a beverage distribution company throughout Switzerland (Alloboissons), a wine trading company (Les Vins Jules Gex), a chain of specialized stores (Halle aux Boissons), and a wine club (DIVO). A family business active throughout Switzerland, an essential player in the distribution of wines and beverages to both private individuals and professionals. The Alloboissons Group is looking for, immediately or at a mutually agreed date, a: Brand Manager at 80-100% Your mission: Define and deploy the brand strategy in close collaboration with the Marketing Director Develop the annual communication plan and manage cross-channel campaigns (online advertising, direct mail, press advertisements) Manage the presence of our brands on social networks: content creation, editorial and graphic charter, moderation, and community management Design and publish newsletters and promotional SMS campaigns, then analyze their performance (KPIs) Ensure the update and consistency of content on the company's websites Create and organize promotional events (Wine fairs, tastings, etc.) Conduct market research, positioning analyses, and regular competitive monitoring Monitor the e-reputation of the brands and participate in crisis management Handle support requests from sales teams, customer service, and stores, and coordinate printers and suppliers Your profile: Training typical of a business school specialized in marketing, digital communication, or social networks Minimum 2-3 years of experience in a similar position Mastery of marketing and digital tools: content strategies, search marketing, Google Analytics, Meta, etc. Excellent writing skills in French; German is a real asset, English is a plus Proficiency in MS Office; knowledge of the Adobe Suite (Photoshop, InDesign) is an asset Creative, curious, autonomous, and rigorous, with a strong team spirit Interest and sensitivity to the beverage sector (notably wine) will be an asset We offer you: A position rich in challenges and diversity, at the heart of the Group's brand strategy A stimulating and easily accessible working environment The opportunity to work within a young and dynamic team Interested? We look forward to receiving your complete application file. Applications must be sent to us via the JobUp website until September 13, 2026. jpid804a2d9jm jpit0834jm jpiy26jm