Head of Advertising, Media and Strategic Marketing

• 08 July 2026 • 100% • Indefinite duration • Zürich Head of Advertising, Media and Strategic Marketing Job Description Our company EFG International is a global private banking group, offering private banking and asset management services. We serve clients in over 40 locations around the world. EFG International offers a stimulating and dynamic work environment and strives to be an employer of choice. EFG is committed to providing a fair and inclusive work environment based on the principle of mutual respect. Joining our team means living in a supportive environment where your contributions are valued and recognized. We firmly believe that the diversity of our teams gives us a competitive edge by promoting better decision-making and greater innovation. Our purpose and mission Empowering entrepreneurial minds to create value - today and for the future. We are a private bank, offering customized solutions on a global scale to private and institutional clients. Our sustained success is based on our talents and the way we collaborate with our clients and communities to create lasting value. Job Description This position contributes to defining and expressing the EFG brand through advertising and media, ensuring that marketing initiatives form a consistent and recognizable presence across regions and channels. By providing structure, coordination, and supervision of key marketing initiatives, this role helps to translate strategic priorities into visible market activities and supports the bank's long-term positioning and growth ambitions. Main responsibilities • Development and execution of advertising campaigns aligned with business objectives, brand positioning, and marketing goals, ensuring the delivery of high-quality assets across all media channels (print, POS, outdoor advertising, social media, website). • Managing the complete campaign planning, including the delivery of high-quality assets, deadline management, budget control, and coordination of all stakeholders (such as legal department, etc.) to ensure effective execution. • Tracking advertising and media strategy across markets, monitoring campaign performance, and optimizing both media efficiency and creative impact. • Working closely with the Corporate Marketing Manager, Brand Manager, digital team, and international stakeholders to ensure that campaigns are aligned with brand strategy, strategic marketing priorities, and regional business needs. • Collaborating closely with content owners across the bank to leverage available expertise and stories that support the brand narrative. • Managing and coordinating external partners (creative agencies, photographers, media agencies, publishers, production teams, etc.), ensuring smooth collaboration, clear deliverables, and alignment with project milestones. • Establishing campaign toolkits, governance, and implementation guidelines to enable consistent deployment across regions, channels, and touchpoints, while effectively coordinating with international teams. • Coordinating international marketing initiatives across regions, ensuring that local market needs are taken into account while maintaining consistency with global brand standards, messaging, and execution frameworks. • Leading and/or supporting marketing projects from setup to implementation, ensuring clear objectives and alignment across geographies and priorities. • Setting up and managing event and project tracking and reporting to ensure deliverable transparency, as well as improving decision-making and planning. Monitoring competitors, customer insights, and market trends in the financial and luxury sectors to generate actionable recommendations, strengthen strategic marketing decisions, and continuously optimize brand performance. Skills and experience • More than 7 years of experience in advertising, media, campaign development, and/or strategic marketing roles or similar - ideally in the financial industry or premium/luxury brands. • Solid expertise in advertising and media, with a proven track record in campaign development, creative implementation, media planning, and performance tracking across multiple channels. • Proven experience in strategic marketing project management, with the ability to lead cross-functional projects from end-to-end, manage deadlines and budgets, and ensure high-quality delivery across multiple parallel workflows. • Proven experience in international companies; ability to work effectively across regions and align global brand standards with local market needs. • Excellent stakeholder management skills, with experience in coordinating internal functions, navigating an international organization, and managing external partners such as agencies, media partners, and specialized suppliers. • Strategic and pragmatic professional with a strong sense of responsibility, attention to detail, and a collaborative and agile mindset; resilient and comfortable working under pressure and in a rapidly evolving international environment. • English fluency is essential; German is a plus, and other languages are an advantage. Our values • Respo