Digital Marketing & E-Commerce Specialist (m/f/d)

Since 1974, Romer’s Hausbäckerei AG has stood for Swiss baking tradition, quality, and enjoyment. Today, we are among the leading manufacturers of frozen fine pastries in Switzerland and are part of the Europe-wide operating IDAK Food Group AG. Our assortment ranges from croissants and breads to sweet and savory pastries, as well as desserts and cakes.

Our products and our brand are constantly evolving, and this also applies to our digital world. Therefore, we want to further expand our digital channels and our e-commerce business and are looking for you as### Digital Marketing & E-Commerce Specialist (m/f/d)

Do you think digitally, love good content, and at the same time have a penchant for numbers and measurable results? Do you want to further develop e-commerce, implement campaigns, design content, and use new technologies such as AI in a meaningful way?

Then a versatile position with a lot of creative freedom, personal responsibility, and the opportunity to actively help shape our digital development awaits you.

Your Challenge

• Visual planning and implementation (online and offline) of presentations, campaigns, product launches, packaging, POS, and sales documents (editorial), while ensuring a consistent brand appearance across all relevant channels and product lines
• Conception and production of content for website, webshop, social media, newsletter, and sales documents, as well as situational content for corporate communications / HR
• Use and evaluation of modern AI tools for content, creation, research, analysis, and more efficient marketing processes
• Coordination of external service providers and collaboration in cross-departmental marketing, sales, and innovation projects
• Operational support and further development of our B2B e-commerce platform – from assortment and product data to content, user guidance, and conversion optimization
• Planning, implementation, analysis, and optimization of performance marketing measures in the areas of SEO, SEA, Paid Social, and e-mail marketing, including the creation of reports and dashboards as well as the derivation of concrete, data-based optimization measures
• Structured maintenance and updating of marketing and product documents in our internal systems

Your Qualifications

• Completed training as Mediamatiker/in EFZ or a comparable qualification in digital marketing, communication, or media design
• Ideally 2–3 years of professional experience in digital marketing; experience in a B2B environment or e-commerce is a plus
• Good practical knowledge in performance marketing, SEO/SEA, social media advertising, and e-mail marketing
• Confident handling of web analytics and reporting tools, for example, Google Analytics 4, Meta Insights, and Ads Manager
• Strong affinity for numbers and KPIs as well as the ability to interpret data and derive concrete measures from it
• High digital affinity and a confident, reflective use of AI tools for creation, research, automation, and analysis
• Good knowledge of CMS and shop systems as well as common graphic, layout, video, and office applications
• A good sense for design, brand impact, user experience, and commercial contexts
• Independent, structured, and proactive way of working with high implementation strength
• Networked thinking, team spirit, and joy in collaborating with marketing, sales, product management, IT, and external partners

What You Can Expect

• A versatile role with a lot of creative freedom and direct influence on our digital development
• An extremely dynamic environment with an increasingly international character
• Collaboration in a committed and collegial team with a lot of drive
• The finest pastries right in front of your nose every day

Are you interested?
Then we look forward to hearing from you. If you have any questions, you can reach us via WhatsApp at 079 647 68 30. You can send your complete application documents to us by e-mail at personal@romers.swiss or via the Ostendis application system at www.ostendis.ch (Job-ID 81220).