Director of Sales, Marketing and Communication

Sales, Marketing and Communication
HOTELA was founded in 1948 by HotellerieSuisse and is today the leading institution for social insurances in the hotel and catering sector – a position it has held for over 75 years. As a non-profit institution, it brings all mandatory social insurances under one roof, supplemented by HR services and innovative digital solutions such as its platform HOTELA+. Since 2021, HOTELA has expanded its scope of activity to all economic sectors in Switzerland and today counts over 5,000 affiliated companies as well as 154,000 insured persons across the country. HOTELA is firmly established in French-speaking Switzerland and Ticino and is actively driving its development in German-speaking Switzerland.
Ganci Partners is supporting HOTELA in the search for its future:
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Founded in 1948 by HotellerieSuisse, HOTELA is today the reference institution for social insurance in the hotel and catering sector, a position it has occupied for more than 75 years. A non-profit institution, it brings together all mandatory social insurances under one roof, as well as HR services and innovative digital solutions, such as its platform HOTELA+. Since 2021, HOTELA has expanded its scope of action to all sectors of the Swiss economy, today boasting more than 5,000 affiliated companies and 154,000 insured persons across the country. Firmly established in Suisse romande and Ticino, it is actively pursuing its development in German-speaking Switzerland.
Supported by Ganci Partners, HOTELA is looking for its future
Job duties
Reporting directly to the Director General, the Director of Sales, Marketing & Communication defines and manages the sales, marketing, and communication strategy of the institution. The position is based in Montreux or Bern; the job holder leads a team of 16 employees, including three directly reporting managers, distributed across French-speaking Switzerland and German-speaking Switzerland.
The tasks are divided into four main areas:
Developing and managing the sales, marketing, and communication strategy, based on performance indicators and continuous market monitoring;
Managing sales channels throughout the entire territory, developing new business opportunities, and maintaining and expanding relationships with customers, partners, and brokers;
Managing communication and representing HOTELA at business events;
Participating in digital transformation projects as well as ensuring the quality of the customer experience.
One of the central challenges of this function lies in the development of HOTELA in German-speaking Switzerland. Although the company is already present in the area, it must still significantly strengthen its position in this market with high growth potential. The future job holder will therefore have to develop and implement a real growth strategy for this area, building on the existing successes in French-speaking Switzerland and Ticino.
Desired profile
You have a degree in business administration (university, university of applied sciences, or equivalent), supplemented by further training in sales, marketing, and management, as well as sound experience in the field of insurance, social insurance, pension funds, HR services, or in a comparable environment of complex services. Your career demonstrates proven experience in sales management, including team leadership and B2B project management, as well as experience in the field of communication or marketing.
You have a good knowledge of the Swiss market, both French-speaking Switzerland and German-speaking Switzerland. With a true strategic vision oriented towards development and growth, you view the company's challenges with foresight. You anticipate market developments while simultaneously possessing proven operational implementation skills. You are proficient in Swiss German and can also express yourself well in French; knowledge of Italian is an advantage. As a recognized leader, you know how to unite your teams behind a common vision in a multi-regional environment, and you promote effective cross-departmental cooperation in the service of strategic goals and results.
Your application
For further information, Ms. Giorgia Marschall, Partner at Ganci Partners, is available to you.
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Responsibilities of the function
Reporting directly to the Director General, the Director of Sales, Marketing & Communication defines and steers the commercial, marketing, and communication strategy of the institution. Based in Montreux or Bern, they supervise a team of 16 employees, including three direct managers, distributed between Suisse romande and German-speaking Switzerland.
Their responsibilities are organized around four main axes:
Develop and steer the Sales, Marketing, and Communication strategy based on performance indicators and competitive intelligence;
Steer sales channels throughout the territory while developing new business opportunities and consolidating relationships with clients, partners, and brokers;
Steer communication and represent HOTELA at professional events;
Participate in digital transformation projects and ensure the quality of the customer experience.
One of the major challenges of this function lies in the development of HOTELA in