Customer Insights Manager:in, Market Research

Introduction

Are you interested in better understanding customer needs and market potentials? Are you enthusiastic about data-based insights that enable strategic decisions? As a Customer Insights Manager:in, you are responsible for market research studies and customer satisfaction measurements and derive concrete recommendations for action from them. With you, we strengthen the customer centricity of Schweizerische Post.

What you can achieve

• You are responsible for the implementation, further development and anchoring of relational customer satisfaction measurements at Group level as well as for the PostNetz Group division and ensure that the results flow into control and decision-making processes.
• In this function, you are responsible for qualitative and quantitative market research studies from conception to communication of the results and work closely with internal clients as well as external research partners.
• You analyze customer, market and satisfaction data, identify relevant drivers and derive meaningful decision bases as well as concrete recommendations for management, projects and specialist departments.
• As a sparring partner, you advise stakeholders on research designs, choice of methods and interpretation of results and support them in incorporating customer perspectives into their decisions.
• You support the construction and further development of our Research Repository and ensure that insights can be documented, found and used organization-wide.
• You will become part of an interdisciplinary Customer Insights team with the competencies Market Research, Voice of Customer, Analytics and UX-Research and create connections between research, feedback and behavioral data.

What you bring with you

• You have a completed university degree in market research, psychology, sociology, statistics, communication or economic sciences or in a comparable field.
• In addition, you bring several years of experience in qualitative and quantitative market research and have independently designed, conducted and evaluated studies.
• You master different research methods and select the appropriate mix of methods depending on the question.
• Furthermore, you analyze data in a structured manner, understand statistical correlations and convey complex insights in a target-group-oriented manner with a focus on impact.
• You are familiar with digital survey and analysis tools such as Survalyzer, SurveyMonkey, SPSS, R or Python and use generative AI in a targeted and quality-conscious manner in the research process.
• You communicate very well orally and in writing in German and have good (oral) knowledge of a second national language.