Senior Digital Marketing Manager (80-100%)

In this position, you will actively help shape the digital marketing of our offers. In doing so, you will combine creative campaign work, cross-channel marketing, and the optimization of product and metadata relevant for visibility and marketing. The position offers the perspective of developing towards marketing management in the coming two years.

Tasks
Planning, implementation, and optimization of digital marketing activities along the customer journey
Development and control of e-mail, performance, content, and social media campaigns
Conception and implementation of lead generation and customer loyalty measures
Further development of websites, landing pages, and online shops
Ensuring the optimal findability of our products in search engines, shops, marketplaces, and databases
Analysis of campaign, customer, and product data as well as derivation of concrete measures
Control of SEO, GEO, and SEA activities
Planning, monitoring, and optimization of marketing budgets
Participation in the strategic further development of marketing

Profile
At least 5 years of relevant professional experience in digital marketing, preferably in a B2B environment
Media affinity and interest in digital information and knowledge products
Demonstrable success in the development and implementation of digital campaigns
Experience in a senior, lead, or deputy function
Sound knowledge of e-mail marketing, SEO, GEO, SEA, social media, and performance marketing
Proficient handling of customer journeys, lead management, and marketing KPIs
Understanding of how the quality and completeness of product data influence visibility and marketing
Analytical and conceptual strength, combined with creativity and a sense for relevant content
Entrepreneurial thinking as well as a sure eye for budgets, priorities, and economic efficiency
Assertiveness and the ability to represent interests convincingly and advance projects
Hands-on mentality as well as a structured and pragmatic way of working
Motivation and potential to develop into a comprehensive marketing management function in the medium term

Offer
A key role with great scope for design
A concrete development perspective towards marketing management with corresponding professional performance and personal development
A small, dedicated team with high individual responsibility
Flexible working models with up to three days of home office per week
A central workplace in Bern, very easily accessible by public transport
Modern infrastructure as well as attractive training and development opportunities
An environment in which creative ideas are valued as much as analytical strength and economic thinking

Do you combine creativity with analytical strength, enjoy working operationally, and want to actively help shape the future of marketing? Then we look forward to your application.