Sales & Market Analyst (w/m/d)

Respect, enjoyment and quality from passion are part of our core values. As a beer producer with brewery locations in Chur and Luzern, we are a company of national importance. We rely on a mix of tradition, innovation and customer proximity. With our brand beers, we contribute to the diverse Swiss beer culture.

Sales & Market Analyst (w/m/d)

Your responsibilities

• Development, maintenance and optimization of interactive Power BI reports and KPI dashboards including data modeling, DAX and Power Query
• Creation of business, revenue, customer and campaign analyses as well as derivation of concrete recommendations for action for Sales and Customer Marketing
• Responsibility for the quarterly incentive and target-setting process of the field force from target definition and stakeholder coordination to success measurement and performance management
• Identification of relevant target channels, customer segments and growth potentials
• Planning, monitoring and evaluation of campaigns and activations including documentation of the most important learnings
• Measurement of the impact of brand visibility activities at the Point of Consumption according to relevant standards and priorities
• Performance of deep-dive analyses on assortment, product mix, distribution, customer development and sales performance
• Further development of launch trackers together with CMI as well as support in the definition of on-trade cycle targets
• Ensuring consistent and audience-appropriate reporting in close cooperation with Sales, Trade Marketing, Controlling, CRM and other stakeholders
• Ensuring high data quality through plausibility checks and a traceable KPI logic across various source systems
• Participation in cross-functional analytics, digitalization and process optimization projects including support with rollouts, documentation and user training
• Translation of complex business questions into understandable analyses and visualizations as well as promotion of self-service analytics through clear standards and knowledge transfer

What you bring with you

• A completed commercial or comparable education. Further training in Business Analysis, data analysis, statistics or business administration is an advantage.
• Several years of professional experience in the field of data analysis, reporting or sales analytics, ideally in an FMCG environment.
• Very good knowledge of Power BI, especially in dashboard development, data modeling, Power Query and DAX, as well as confident use of Excel and Microsoft 365.
• Experience with SAP and Microsoft Dynamics 365 CRM or comparable ERP and CRM systems. Knowledge of SQL, data models, interfaces and data quality is a plus.
• Knowledge of dataflows, lakehouse or cloud concepts as well as an understanding of governance, permissions and documentation is an advantage.
• Very good German and good English skills. French and/or Italian skills are a plus.
• Strong analytical skills, a flair for numbers as well as the ability to recognize connections and business opportunities.
• An independent, structured and careful way of working, combined with initiative, willingness to learn and high solution orientation.
• Communication strength, stakeholder orientation and enjoyment of cross-functional cooperation.

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