Marketing Consultant (100%)

• 13 octobre 2026
• 100%
• Indefinite duration
• 1023 Crissier
• Log in to see the salary estimate from jobup.ch

McDonald's is looking for an innovative Marketing Consultant (100%).

Tasks ##

• Develop and execute national brand campaigns.
• Manage creative agencies for impactful campaigns.
• Analyze campaign performance for continuous improvements.

Skills ##

• Minimum 5 years of experience in marketing, ideally in the sector.
• Excellent project management and communication skills.
• In-depth knowledge of the Swiss market and its culture.

Job Description :

McDonald's, the largest restaurant chain in the world, is an innovative and people-focused company, backed by a leading multinational brand. As our business continues to grow, we are looking for talented people to strengthen our headquarters, which support our restaurants across the country. To complete its Marketing department based in Crissier, McDonald's Switzerland is looking to fill the position of :

Marketing Consultant (100%) ###

In this role, you will lead the development and execution of the McDonald's Switzerland national brand, food promotional campaigns, and ongoing trust communications, ensuring brand relevance is strengthened and business growth is driven. You will develop communication strategies, translate consumer insights into compelling creative platforms, and manage agency partners to deliver integrated and impactful campaigns. You will be responsible for campaigns worth several million Swiss francs, from brief conception to the rollout of these campaigns in our restaurants and media. Working closely with cross-functional teams, you will place the customer at the heart of every decision, defend creative excellence, ensure brand consistency across all touchpoints, and help identify opportunities for McDonald's to remain culturally relevant and connected to Swiss consumers.

Key Responsibilities

• Lead the development and execution of national brand, trust, and food promotional campaigns from brief to launch.
• Own the customer - understand their needs, behaviors, and what connects them.
• Develop creative communication strategies based on insights and data.
• Be passionate about creative excellence - know the best practices for developing excellent creation.
• Manage and inspire the creative agency, ensuring high-quality campaign execution that is brand-compliant.
• Collaborate closely with media, digital, and cross-functional teams to deliver impactful 360° campaigns.
• Translate consumer insights and business objectives into compelling creative briefs.
• Manage campaign timelines, budgets, and stakeholder alignment.
• Evaluate campaign performance and identify opportunities for continuous improvement.
• Stay connected to consumer and cultural trends to ensure campaigns remain relevant and impactful.

What you need to succeed

• Minimum 5 years of experience in the development and direction of marketing campaigns from strategy to execution. Preference for retail, FMCG, global brands.
• Proven experience working with creative and media agencies and managing large integrated multi-channel campaigns.
• Solid understanding of brand building, consumer behavior, and marketing communications.
• Excellent project management and stakeholder management skills; you must be able to demonstrate the ability to manage multiple campaigns at different life stages.
• Strong creative judgment with the ability to challenge and inspire agencies.
• Ability to balance strategic thinking and operational execution.
• Autonomous and connector: comfortable working independently, building strong relationships, and collaborating cross-functionally.
• Good knowledge of the Swiss market and Swiss culture.
• Excellent communication and presentation skills.
• Languages: proficiency in allemand, français, and anglais.

With us, you benefit from the following advantages

• Flexible work: flexible hours and the possibility of teleworking depending on business needs.
• Mobility advantage: company car, CFF subscription, or travel allowance depending on the position package.
• Bonus: variable remuneration linked to individual and commercial performance.
• Learning & development: access to local and international training, including Hamburger University.
• Well-being: contributions to well-being activities and employee support initiatives.
• Restaurant discounts: attractive discounts in our restaurants.
• Company benefits: exclusive offers and discounts via our partner platforms.