Digital Content Manager

V-ZUG E-Commerce & Website ###

Our E-Commerce & Website team within the Omnichannel department shapes the digital presence of one of the best-known Swiss premium brands. We ensure that our content not only looks high-quality but also works along the entire customer journey: relevant, user-friendly, up-to-date, and measurably successful. In doing so, we combine content, user experience, e-commerce, and data-based optimization into a holistic digital experience. Together with Marketing, Product Management, IT, Legal, and external partners, we continuously develop our platform and ensure that our customers always find the right content at the right time.

What this position offers you ###

• You take on professional responsibility for V-ZUG's web content: From planning and implementation to continuous optimization, you manage content for B2C and B2B target groups and ensure that quality, timeliness, and brand compliance are guaranteed at all times
• You develop digital user experiences that convince: Together with Marketing, E-Commerce, and Product Management, you bring content to our platforms along the customer journey and ensure that user experience, information, and conversion work together optimally
• You use data not just for analysis, but as a basis for decision-making: Using SEO, analytics, and performance data from GA4, Contentsquare, Google Search Console, and Sistrix, you identify optimization potential and specifically develop content further
• You contribute significantly to the successful implementation of international assortment changes, website rollouts, and new digital functions: In doing so, you coordinate content adjustments, conduct tests, document anomalies, and ensure clean implementation
• You actively help shape our content and publishing processes: You define requirements in a structured manner, document them traceably, and drive improvements so that content can be created, published, and maintained more efficiently
• You manage external partners and agencies with a clear quality standard: From commissioning and professional support to acceptance and cost control, you ensure that projects are implemented efficiently and successfully
• You represent the Content Stream Lead professionally in projects, committees, and towards internal stakeholders: In doing so, you bring different interests together, prioritize topics, and ensure that decisions are made transparently and pragmatically

What you bring to the position ###

• You have several years of experience in Content Management, Website Management, Digital Marketing, or E-Commerce and bring enough practical experience to take on responsibility from day one
• Content Management Systems, digital publishing processes, and the maintenance of complex websites are part of your professional daily routine. Ideally, you have already worked with SAP Commerce, Censhare, or comparable platforms
• SEO, User Experience, Web Analytics, and data-based content optimization are not foreign terms to you, but tools that you use purposefully to create better digital experiences
• You have sound experience with Google Analytics 4 and work routinely with analysis or behavior tools such as Contentsquare, Heap, Hotjar, or comparable solutions
• Defining requirements cleanly, improving processes, and managing external service providers both professionally and economically is part of your previous track record
• Ideally, you also bring additional knowledge in HTML/CSS, Accessibility, or Marketing Automation and have already managed international websites, translation processes, or multiple country markets
• You work independently, in a structured manner, and reliably. You enjoy taking responsibility, you set priorities consciously, and you consistently bring topics to completion
• You move confidently within the field of tension of various stakeholder groups, can represent professional positions convincingly, and recognize when decisions must be made personally and when topics must be escalated
• Changes, new technologies, and digital trends motivate you. You enjoy learning and continuously develop existing solutions further
• You have completed a degree (FH/Uni or technical college) with a focus on Digital Marketing, Communication, Media, E-Commerce, or similar, or you have a relevant vocational training with several years of experience in Web and Content Management. Both count
• You communicate in German with business fluency, and in English with enough proficiency for tool interfaces, documentation, and cooperation with partners. French language skills are a welcome plus