Social Media & Content Manager

Social Media & Content Manager (m/w) The Ärztekasse Genossenschaft is the leading partner for practice administration and digital solutions in outpatient healthcare. With innovative IT solutions and comprehensive services, we support medical practices, group practices, and other outpatient service providers in efficiently and sustainably shaping their administrative processes. The Marketing & Communication department designs the brand presence of Ärztekasse across all channels and develops effective communication measures for all target groups. Do you want to contribute to sustainably strengthening our brand with your creativity and ideas? To complement our team in Urdorf, we are looking for Social Media & Content Manager (m/w) Scope: 100% Start: immediately or by agreement Duration: unlimited Location: Urdorf Main tasks Planning and implementation of cross-channel campaigns, including the development of target group-specific, effective content for customer acquisition and retention Editing and creation of textual content for various communication channels (website, landing pages, newsletters, e-mail marketing, brochures, SEA, and social media) Conception and creation of target group-specific content for communication measures in the context of sponsoring partnerships and cooperations Care and further development of social media channels, including the creation of social media content to increase reach, engagement, and brand awareness Planning, implementation, and optimization of paid social campaigns (LinkedIn & Meta) for lead generation Care of community management on social media and Google Business Profile to promote dialogue and trust Requirements Completed degree or further education in marketing, communication, digital marketing, or a comparable field Several years of professional experience in content marketing and social media Experience in implementing cross-channel campaigns Excellent editorial skills and experience in creating target group-specific texts for different communication channels Very good sense of target group-specific content and storytelling In-depth knowledge of planning, controlling, and optimizing paid social campaigns Secure handling of AI-based tools for efficient content creation Creative, structured, and independent working style combined with a high quality standard Team-oriented working style and enjoyment of collaboration with internal and external partners Style-secure German Further information You can expect a varied activity in a motivating work environment. As a profession-owned cooperative, we act personally, committed, and partnership-based. Together, we create a work environment that is characterized by trust, personal responsibility, and a strong sense of community. We look forward to your application! We look forward to your complete application documents (CV, cover letter, work certificates, and diplomas). jpid31e79ebjm jit0728jm jiy26jm