Marketing Lead (80-100%)

kollabo is a digital platform that efficiently brings professionals and companies together, currently focusing on construction, crafts, and industry, with further sectors in development. We are rethinking recruiting: fast, simple, and data-driven. Since October 1, 2025, kollabo has been part of the enovetic group. This allows us to combine the agility of a startup with the stability and network of an established corporate group. After a successful build-up and integration phase, kollabo is facing the next step of growth: more professionals on the platform, new professional fields, new regions. From 2027, the healthcare sector and Romandie will be added. This exact supply of candidates is the engine of our business model, and you will take charge of it. You lead and develop our Senior Marketing Manager — together you are the marketing team You lead our Operations Lead and thus the team that manages the candidates placed from your applications: you set target profiles, onboarding speed, and quality standards; he leads the team in day-to-day operations You are responsible for the acquisition budget across all channels (Meta, Google, TikTok, job boards, SEO, referral) and manage it based on Cost per Applicant and candidate quality, not just volume You drive the relaunch of our website as a conversion machine, aligned with expansion You bring the candidate funnel to the market for the healthcare sector and later Romandie, with experimentation budget and explicit kill criteria You expand our candidate lifecycle marketing: those who have found a job through us should remember kollabo fondly and return during their next change (segments, triggers, automated journeys) You make AI workflows the standard in the team: creative variants, testing velocity, analysis automations, so that our small team acts like a large one You have done performance marketing in high-volume business and managed at least one channel over months based on Cost per Lead or CPA — with us, this figure is called Cost per Applicant. You show us results; relative numbers are sufficient. You have built the funnel yourself — campaigns, creatives, landing pages, and their conversion optimization, tracking (GA4, UTM, attribution) — and can therefore judge what you are managing You think in Candidate Journeys, not just in campaigns: lifecycle/CRM logic with segments, triggers, and automations is familiar to you AI-Fluency: You have built your own AI workflows (not just ChatGPT for texts) and can demonstrate with an example what became faster or better as a result Very good German; French at least B1: You must be able to judge whether a French text works, although it is written by native speakers Attractive salary package Full responsibility for candidate marketing, real creative freedom instead of corporate processes, collaboration with the founders Fully remote or hybrid in Switzerland, exactly as it suits you Attractive company headquarters in Rotkreuz with state-of-the-art equipment and in-house gym Modern working time regulations, flat structures, open 'Du' culture Above-average pension fund solution Our process: Application via the form on our website → if it fits, we send you a short video with more information about the position → 30-min call → short practical concept (max. 1h, AI allowed) → focus interview → decision. Goal: under 4 weeks.