Online Marketing and Social Media Manager 100% - Medienjobs

Pistor AG is the leading, independent trading and service company for bakeries-confectioneries, gastronomy, and the healthcare market. State-of-the-art logistics, innovative ideas, reliability, sustainable action, and a lot of passion - that is exactly what we use to make our customers more successful. Now you have the chance to help write our company's success story. Your tasks • Responsibility for the Pistor website as well as the online shops together with the team • Main responsibility for the Pistor social media channels as well as their operational and strategic further development including maintenance, content coordination, and community management • Development, control, and continuous optimization of performance marketing measures including SEA, SEO, and GEO along the customer journey in cooperation with the marketing managers and other stakeholders • Operational planning and further development of the e-commerce channels as well as maintenance, coordination, and continuous optimization of the channel content (website/shops), including identification and implementation of optimization potential in close cooperation with the shop managers and internal stakeholders • Collaboration in the strategic further development of the website and e-commerce channels, aligned with the overarching corporate and marketing strategy • Analysis, monitoring, and reporting of the performance of the website, e-commerce channels, and campaigns based on relevant KPIs as well as derivation of data-based recommendations for action • Responsibility for Google Analytics 4 (GA4) including tracking, evaluation, and interpretation of the data as well as ensuring a sound data basis for optimization measures • Coordination of social media activities in cooperation with internal stakeholders such as marketing, corporate communications, and HR as well as external partners • Specialist advice to internal stakeholders regarding cross-channel topic planning and market development • Measurement of channel success including creation of result presentations, recommendations for action, and reportings Your profile • Commercial basic training and adequate further training in the field of marketing/online marketing • Many years of experience in the field of online marketing with a focus on website/shops • Very good knowledge in the field of social media & community management • Very good understanding of performance marketing, SEA, SEO, GEO • Very good knowledge of Google Analytics 4 • Sound knowledge in the field of customer experience and digital customer journeys • Passion for customer-centric, digital solutions and communication • Structured, independent, and reliable way of working as well as strong communication skills • Analytical, networked way of thinking and high digital competence Note for recruitment agencies By uploading or submitting an application, recruitment agencies confirm that they have read our current T&Cs for recruitment agencies and agree to them in full. Good oral and written German and English skills, French skills an advantage