Marketing manager

The employer is looking for a:

Marketing manager (reported profession)

Tasks:

• collaboration in the responsible development and implementation of a strategic marketing plan and measures for the pre-opening and operational management, in order to position the Grand Hotel Locarno, a Luxury Collection Hotel and Spa, Lago Maggiore, as an iconic luxury hotel in Ticino
• development and implementation of brand positioning and the Guest Journey in collaboration with internal stakeholders, agencies, and the hotel owner
• strategic planning and management of campaigns with particular attention to increasing bookings, occupancy, and revenue, especially in the premium rooms and suites segment, in close collaboration with the Marriott Digital Field Marketing team
• close collaboration with the commercial director and revenue management, including KPI monitoring, defining needs, and participating in sales and strategic meetings
• creation and cultivation of strategic partnerships in Locarno and Ticino to strengthen local positioning and brand presence
• responsibility for the overall brand image of the hotel and the outlets (restaurants, bars, spa) across all relevant channels
• management, care, and optimization of the hotel, F and B, and gift voucher websites, as well as ensuring correct content on online booking platforms
• development and implementation of the marketing and PR strategy in line with the business plan, including activities with the press and influencers in coordination with the commercial director
• management of the content strategy for social media, as well as planning and execution of photo and video productions in accordance with the Luxury Collection brand guidelines
• creation of central marketing and sales documentation (presentations, brochures, newsletters, trade fair documentation)
• budget, forecasting, and reporting in collaboration with the commercial director
• management of cross-functional projects and Manager on Duty services, if necessary

Requirements:

• previous experience in the sector of at least 3 years
• ability to work in a team
• excellent knowledge of Italian, German, and English

Employment details:

• work location Muralto
• employment at 100%
• employment by prior agreement, permanent
• salary to be agreed upon