Product Manager

Product Manager (a) 80 \- 100 % In this diverse job you develop data-based marketing and product strategies and derive concrete sales measures from them for our print and digital products in Central Switzerland (Nidwaldner, Obwaldner, Zuger, Urner and Luzerner Zeitung as well as Schweiz am Wochenende) you design and manage advertising formats as well as promotions for our newspapers and digital platforms you analyze market data and sales inputs and develop attractive offers for customers from them you observe market trends and continuously develop our products as well as their marketing you support sales with presentations, offers and sales campaigns you work closely with internal interfaces and actively contribute to cross-departmental topics you participate in the construction and further development of marketing automation processes You reach the goal here if you bring operational experience in marketing and digital B2B marketing you are familiar with CRM systems (e.g. Salesforce) and ideally marketing automation tools you enjoy working with data and derive concrete measures for sales from it you think analytically and have a good sense for B2B target groups and market needs you communicate clearly, professionally and customer-oriented and enjoy working in a team you act in a structured, independent and proactive manner in a dynamic environment you bring a commercial basic training as well as further training in the marketing or advertising sector Why is there an (a) in the job title? Because at our company, applications from all people are welcome who have the desire to move us forward with their diverse talents. That alone counts – and not age or gender, origin, religion or sexual orientation. Have we made you curious? , Talent Acquisition Manager, looks forward to your online application. Pirola Leiterin Product- und Kampagnen Management jpid295bb37jm jit0731jm jiy26jm