Senior Digital Analytics Specialist

Senior Digital Analytics Specialist You work 100%, with at least one presence day per week in Zug and flexible home office options on the other days Senior Digital Analytics Specialist V-ZUG E-Commerce & Website Our E-Commerce & Website team within the Omnichannel department is the heart of our digital presence – and data is our compass. We design and optimize our online channel, make informed decisions based on real insights, and continuously develop our platform. From web analytics infrastructure to management reporting, we ensure that digital growth remains measurable, traceable, and controllable. We work closely with Digital Marketing, IT, and external partners – always with the goal of making our data not only accurate but also impactful. This is what the position offers You take full ownership of the web analytics infrastructure of one of the most well-known premium brands: GA4, GTM (web and server-side), BigQuery – you configure, control, and develop this infrastructure, not just making it reliable but also a decision-making basis for the entire company You ensure that data quality is not a coincidence: With thoughtful data layer design, systematic event tracking, cross-platform comparison (GA360, Contentsquare, Heap), and consistent quality assurance across multiple properties – B2B, B2C, and international – you create a data basis that everyone can rely on You tell stories with data that resonate: Your monthly e-commerce reporting is aimed at stakeholders and management – clearly commented, visually prepared in Power BI and Looker Studio, and always with an eye on what really matters You control our external analytics agency with foresight: From requirement definition to quality control, acceptance, and budget coordination in quarterly reviews – you are the technical expert who keeps an overview and sets clear guidelines You bring compliance not as a burden, but as a quality feature: Cookiebot administration, Consent Mode v2 implementation, and nDSG/DSGVO-compliant analytics configuration are self-evident parts of a well-organized analytics world for you This is what you bring to the position You have several years of hands-on experience with GA4 based on the event-based model – you already have a GA4 certification or will obtain it shortly, because quality standards are not irrelevant to you You master GTM (web and server-side) and BigQuery SQL at an advanced level – this is not a nice-to-have, it's your craft, which you work with daily You develop dashboards in Power BI and/or Looker Studio – actively, not passively: You build, design, and improve You understand how performance marketing campaigns work: Audiences, key events, conversion tracking, advanced attribution – you know where the data comes from and what it means You have experience in multi-territory and multi-language setups and know how to effectively manage external service providers – with clear requirements, consistent QA, and binding acceptance As a real plus, you have GA4 360 experience, knowledge of Contentsquare or Heap, or skills in R for data-driven analysis – those who bring this can shape even more with us You work in a structured, independent, and reliable manner – deadlines are not negotiable for you, and documentation is not a tedious add-on, but part of professional work You communicate proactively and understandably: Complex data topics are prepared in a way that they arrive at stakeholders – this is a strength that you use consciously You have completed a degree (FH/Uni or vocational school) with a focus on Digital Marketing, Data Science, Business Informatics, or similar – or you have acquired your knowledge through vocational training with several years of web analytics practice. Both count You communicate confidently in German (working language), solidly in English for tool interfaces and documentation – knowledge of other languages is a welcome plus Not convinced yet? V-ZUG offers you more than just a job As part of the V-ZUG family, you benefit from modern employment conditions, diverse development opportunities, suitable infrastructure, and numerous offers and services for your personal well-being. What are you waiting for? Geissmann, Talent Acquisition Partner, will be happy to explain details. Direct dial . We look forward to your complete application with the following documents: * Resume * Motivation letter (1 page): Show us why you fit exactly with V-ZUG E-Commerce – concrete, tailored to us, without clichés * Project description (5 sentences): Describe an analytics project that has shaped you professionally – objective, your contribution, result. Confidential details remain outside In the conversation, we look forward to further examples from your work as well as a short presentation on site. All clear? Then apply now! We cannot consider portfolios from recruitment agencies for this vacancy. Should portfolios still be submitted unrequested, we will not pay any recruitment fee. jpid4b30527jm jit0728jm jiy26jm