Global Director of Brand Events - 100%

In short

As the fastest-growing premium global sportswear brand, On is shaping an enterprise-wide accountability philosophy anchored in disciplined execution. We are seeking a Global Director of Brand Events to architect our global event ecosystem, influencing executive leaders on long-term brand and talent decisions. This leader will shape our brand activation strategy, govern the operational model for scale, and hold the organisation accountable for creating a world-class fan experience. The Brand Events team is pivotal in translating On’s mission into memorable experiences, and this role will be the ultimate steward of that vision, embedding our values into the core of our global community strategy.

Your Mission

• Define the company-wide brand activation strategy and bar-raising standards. Direct global market intelligence efforts and influence executive staffing and long-term brand forecasting.
• Design, govern and continuously evolve the global event process architecture and operational model. Ensure absolute alignment across all regions to enable a scalable, highly efficient and high-quality event engine.
• Source, negotiate and manage pivotal partnerships with relevant organisations, leveraging analytics to guide executive workforce planning and mitigate systemic enterprise risks.
• Anchor disciplined execution into the overarching event strategy and operational model, holding executive leaders accountable for long-term brand and community decisions.
• Shape the overarching communication strategy and collaborative operating model globally, influencing at the executive level to drive institutional alignment on long-term priorities.
• Shape the macro-strategic use of data across the global organisation. Leverage analytics to guide executive workforce planning, build data infrastructure, and steer long-term event effectiveness.
• Serve as the ultimate global steward of an organisational learning identity. Transform business leaders across regions by embedding systemic feedback loops and breaking down institutional knowledge silos.

Your story

• Extensive experience leading global events, with a proven track record of shaping company-wide accountability structures.
• Driving long-term organisational talent planning and designing succession pathways for the next generation of leaders.
• Ideally, experience within a global sportswear or performance brand, with deep expertise in transforming business leaders and embedding systemic feedback loops.
• Experience in a creative agency environment, with a history of influencing at the executive level to drive institutional alignment on long-term priorities.
• Deep expertise in leveraging analytics to guide executive workforce planning and build data infrastructure.
• An inspiring and collaborative leader who shapes the overarching communication strategy for a global enterprise.
• Entrepreneurial mindset with experience coaching teams through the ambiguity of large-scale change and breaking down institutional knowledge silos.

Your Team

Your team shapes and delivers On’s global brand events - from campaign launches and athlete moments to community activations and key brand experiences. They ensure every event reflects our brand, supports our strategic priorities, and creates meaningful connections with our community.
The team is structured across four core global streams: Event Strategy & Concept Development, Event Management, Event Operations, and Event Communications, and works in close partnership with our regional event teams to ensure strong and consistent execution worldwide.