Marketing & Communication Manager:in 60 %

You enjoy working with people and are a results-driven personality with pronounced organizational talent? Then you are exactly right with us! In this position, you will be responsible for marketing our BSc Hebamme and MSc Hebamme & Pflege courses - from campaign management to SEA and tracking to print and digital products. We are located in the heart of Winterthur and have been a certified "Friendly Work Space" since 2014. You can expect a varied activity as an important marketing key position between our marketing & communications team and the institutes. Your core tasks include: • Becoming a valuable part of our team • Marketing the BSc Hebamme course - from budget planning to targeted measures to developing effective advertising materials • Marketing the Master's courses MSc Hebamme and MSc Pflege and implementing suitable marketing and communication measures within the budget • Operational main responsibility for the annual BSc main campaign (all courses) and its coordination in agreement with our external agency, the interfaces and the strategic management • Main responsibility for SEA across all performance areas (BSc, MSc and further education) and ongoing optimization of the campaign together with the agency • Main responsibility for tracking our digital activities (with Matomo) in cooperation with the agencies, defining relevant KPIs, setting up meaningful reporting and monitoring market trends and competitors Additional tasks: • Competent contact person for internal questions about our corporate design • Coordination of print and digital products for all BSc courses and ensuring consistent presentation This is what you should bring: • Completed training or studies in the field of marketing, communication or a related field and several years of professional experience • In-depth knowledge of digital marketing - especially in SEA, web tracking (e.g. Matomo or Google Analytics) and the evaluation of key figures • You are familiar with the effects of social media marketing and classic marketing channels and use both targeted and effectively in the sense of a holistic 360° approach. • Independent and structured way of working and the ability to lead campaigns from planning to implementation in a sovereign manner • Stylistically confident communication in German - written and spoken - and a good sense of target groups and tone Advantageous, but not necessary: • Experience in working with external agencies and the ability to control them in a targeted manner • Experience in education marketing or in a similar institutional environment is an advantage • Familiarity with CI/CD guidelines and their practical application rounds off your profile ideally • Knowledge of CRM marketing and experience with corresponding tools are a plus