Marketing & Communication Manager:in 60 %

You enjoy working with people and are a results-driven personality with pronounced organizational talent? Then you are exactly right with us! In this position, you will be responsible for marketing our BSc Hebamme and MSc Hebamme & Pflege courses - from campaign management to SEA and tracking to print and digital products. We are located in the heart of Winterthur and have been a certified "Friendly Work Space" since 2014.

You can expect a varied activity as an important marketing key position between our marketing & communications team and the institutes. Your core tasks include:

• Becoming a valuable part of our team
• Marketing the BSc Hebamme course - from budget planning to targeted measures to developing effective advertising materials
• Marketing the Master's courses MSc Hebamme and MSc Pflege and implementing suitable marketing and communication measures within the budget
• Operational main responsibility for the annual BSc main campaign (all courses) and its coordination in agreement with our external agency, the interfaces and the strategic management
• Main responsibility for SEA across all performance areas (BSc, MSc and further education) and ongoing optimization of the campaign together with the agency
• Main responsibility for tracking our digital activities (with Matomo) in cooperation with the agencies, defining relevant KPIs, setting up meaningful reporting and monitoring market trends and competitors

Additional tasks:

• Competent contact person for internal questions about our corporate design
• Coordination of print and digital products for all BSc courses and ensuring consistent presentation

This is what you should bring:

• Completed training or studies in the field of marketing, communication or a related field and several years of professional experience
• In-depth knowledge of digital marketing - especially in SEA, web tracking (e.g. Matomo or Google Analytics) and the evaluation of key figures
• You are familiar with the effects of social media marketing and classic marketing channels and use both targeted and effectively in the sense of a holistic 360° approach.
• Independent and structured way of working and the ability to lead campaigns from planning to implementation in a sovereign manner
• Stylistically confident communication in German - written and spoken - and a good sense of target groups and tone

Advantageous, but not necessary:

• Experience in working with external agencies and the ability to control them in a targeted manner
• Experience in education marketing or in a similar institutional environment is an advantage
• Familiarity with CI/CD guidelines and their practical application rounds off your profile ideally
• Knowledge of CRM marketing and experience with corresponding tools are a plus