Technical Marketing Manager

Marketing for complex software solutions with real added value At iRIX Software Engineering AG, we have been developing individual software solutions for over 27 years for companies that reach their limits with standard software. As a Swiss software engineering partner, we accompany our customers from the idea to the long-term further development and operation of their solutions, thus creating sustainable added value through digitalization, automation, and modern technologies. To strengthen our marketing team, we are looking for a personality who strategically positions our technical competence in the market and makes our success stories visible. ________________________________________ Your Mission: You are responsible, together with our marketing team, for the strategic positioning of iRIX in the market. In doing so, you develop a clear and differentiating market position for our services in the area of individual software and digitalization. You analyze markets, target groups, and trends, identify opportunities, and derive strategies and measures from them that increase our visibility and promote qualified customer inquiries. ________________________________________ Your Tasks: Participation in strategic positioning • Contribute a marketing perspective to value propositions and core messages • Analysis of market, competition, and industry trends • Development of target-group-specific communication strategies Technical Content & Thought Leadership • Translation of technical topics into understandable content for managing directors, specialist departments, and IT managers • Creation of white papers, success stories, specialist articles, and other high-quality technical content • Further development of our website as a professional knowledge platform Demand Generation & Sales Enablement • Development and implementation of campaigns for lead generation • Support of sales with convincing sales documents • Analysis and optimization of the customer journey • Definition of relevant KPIs and success measurement based on qualified leads as well as other business-relevant metrics AI-first Marketing Artificial intelligence is a natural part of modern marketing work for us. You use current AI tools specifically for research, analysis, idea generation, content creation, and automation. In doing so, you understand AI as a tool to efficiently achieve high-quality results and support data-based decisions – strategic thinking, technical expertise, and critical questioning remain the decisive success factor. ________________________________________ What you bring with you: Professional experience • Several years of professional experience in marketing products or services that require explanation • Ideally experience in the environment of individual software, software development, digitalization, cloud, engineering, or IT services • Experience in the development and implementation of marketing strategies as well as in the positioning of complex products or services • Ability to prepare technical content appropriately for the target group and to derive convincing communication and marketing measures from it • Very good German skills in speaking and writing as well as a stylistically confident sense of language Technical understanding You do not need to be able to develop software. But you are interested in technology and enjoy working your way into complex topics. Terms such as APIs, cloud, artificial intelligence, software architecture, DevOps, or agile software development are familiar to you. You understand their business benefit and can communicate it in an understandable way. What distinguishes you: You enjoy working your way into complex technical topics and can grasp them quickly. After a conversation with a software architect or consultant, you are able to prepare the most important findings in such a way that their business benefit becomes immediately understandable to managing directors and decision-makers. You combine strategic thinking with a pragmatic hands-on mentality. Together with our team, you develop a differentiating market position, create trust through well-founded content, and contribute to iRIX being perceived as a competent partner for individual software. ________________________________________ What awaits you: • An important role with great creative freedom and the opportunity to actively help shape the strategic market positioning of iRIX • The chance to further develop the marketing area in the long term, set your own priorities, and contribute sustainable impulses • Direct cooperation with experienced software engineers, consultants, and the management to position technical expertise understandably and effectively in the market • Short decision-making paths, a lot of personal responsibility, and the freedom to contribute ideas and implement them independently • An environment that promotes modern marketing methods as well as the targeted use of AI technologies and supports continuous further development • Flexible working hours as well as opportunities for mobile working • An open corporate culture with high technical competence, mutual trust, and a shared goal to create sustainable solutions for our customers • Opportunity – especially with a desired higher employment percentage – to also work in other back-office areas such as accounting and personnel ________________________________________ Ready to rethink marketing? If you understand marketing as a strategic success factor, find technical topics exciting, and want to make a difference together with an experienced team, then we should get to know each other. We look forward to your application and to actively shaping the future of iRIX with you.